Do businesses have to pay to boost posts on Facebook?
Yes, businesses have to pay to boost posts on Facebook. The boost button option can be seen on the Facebook Business Page [below your posted content].
If you have advertising in mind for your business, you may open your Facebook Business Manager Account. [that has multiple ways to promote your business based on several objectives - Facebook Ads].
Facebook Advertising Audience Overview:
Here's related information that you may also find helpful – Is Facebook considered a Blog? [Take the right move].
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