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To start looking into your SEO ROI, track key metrics like organic traffic, conversion rates, and revenue generated from organic search.
Here are a few things you can do to start looking into your SEO ROI:
The first thing you can do is keep track of your SEO efforts and their associated results. You can do this by keeping a log of all your SEO activity as well as the results of those activities. This will help you gain a better understanding of how your SEO efforts are affecting your website's results.
You can also use tools such as Google Analytics to track the impact of your SEO efforts. Such tools will help you gain an understanding of the overall impact of your SEO efforts as well as the individual effects of specific activities.
Another thing you can do is set goals for your SEO ROI. Once you have set these goals, you can start tracking your progress toward meeting them. This will help you ensure that your SEO efforts are having the effect you want them to have.
You can start to track and monitor the following metrics and aspects for evaluating SEO ROI:
Organic traffic: The number of visitors coming to your site from search engines like Google, Bing, and Yahoo.
Organic click-through rate [CTR]: The percentage of people clicking on links within your website after searching on search engines.
Organic search engine results pages (SERPs): The placement of your website or pages within the organic search results.
Social media engagement: The number of people sharing, liking, and commenting on your content via social media platforms like Facebook, X [Twitter], LinkedIn, Instagram, and others.
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