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How do you start looking into your SEO ROI?

How do you start looking into your SEO ROI?


To start looking into your SEO ROI:


  1. Calculate SEO costs (tools, staff, agencies).

  2. Track key metrics (rankings, organic traffic, conversions).

  3. Measure revenue from SEO efforts.

  4. Use the formula: (Revenue from SEO - Cost of SEO) / Cost of SEO * 100


Track progress monthly, but anticipate a positive ROI over a few years. SEO results aren’t immediate; they take time to materialize, so patience and consistency are key. Use tools like Google Analytics and Google Search Console to track the impact of your SEO efforts.


SEO ROI and Costs over time
Image Source - Search Engine Land

Here's related information that you may also find helpful – Does Website Traffic Make Money?


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