In short, SEO will give you traffic by optimizing your website including its content so that it appears higher in search engine results pages (SERPs). This is achieved by consistently ensuring that your website has a high presence in search engine result pages, through the use of on-page and off-page SEO techniques (link building or backlinks).
Backlinks are hyperlinks from other websites that link back to your website. A high number of quality backlinks can help improve the visibility of your website in search engine result pages which maximizes the opportunity to drive organic traffic from search engines like Google, Yahoo, and Bing.
Pro-Tip: Producing high-quality content should be the focus of SEO.
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