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In short, the priority of Technical SEO is to ensure that search engine spiders can crawl and index a website. This process ensures that your website is properly indexed and ranked by search engines.
“SEO without technical SEO is like a car with a flat tire, it can drive but not much further” - Martina Zrzavá Libřická [The State of Technical SEO Report 2023 from Aira & Women in Tech SEO].
When it comes to Technical SEO, there are several key areas that are important to consider:
First, having a well-structured website is essential. This means having a properly coded site with a logical hierarchy, internal linking structure, and relevant content. Also, having a fast-loading website is critical, as slow sites can prevent spiders from crawling and indexing pages.
Additionally, making sure you have an accurate sitemap and robots.txt file is important so search engines are able to crawl and index your pages properly.
Another key area to focus on is making sure that your website is mobile-friendly. This means having a responsive design or a mobile-specific version of your site so it displays properly on all devices. Additionally, page speed and page load times are important for both desktop and mobile users.
Finally, you’ll want to make sure you have a secure connection (HTTPS) and use advanced techniques such as structured data and schema markup to help search engines more easily understand your content.
In conclusion, Technical SEO is essential for ensuring that search engine spiders can crawl and index your website properly.
By focusing on key areas such as website structure, page speed, mobile-friendliness, security, and advanced techniques you can ensure that your website is properly indexed and ranked by search engines. Therefore, it takes precedence over all other SEO factors, even when they are still strong.
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