Tracking your website's SEO performance is an incredibly important process because it helps you to understand how your website is performing in the search engine result pages [SERPs] so you can make necessary adjustments and improve your rankings.
Here are a few ways you can track your website’s search engine performance:
The first is through using Google's free SEO tools, Google Analytics-4 [GA4] and Google Search Console, which you can integrate with your website. These are seen as being more trustworthy.
Second, using external web analytics software. This will track your website’s visits, page views, bounce rate, and other real-time data that can help you understand how your website is performing in the search engine rankings.
Third, using SERP tracking tools [For example Ahrefs and Semrush]. These tools will monitor your website’s rankings for specific keywords and phrases and will alert you if there are any changes in your rankings. This can help you make quick adjustments if needed to improve your rankings.
Fourth, using SEO reporting tools [For example Ahrefs and Semrush]. These tools will provide detailed reports that show information such as keyword rankings, backlinks, organic traffic, demographics, traffic sources, and more. This can help you stay on top of your website’s performance and make changes as needed.
No matter which method you choose to track your website’s search engine performance, you need to remember that, it takes dedication, hard work, and the willingness to constantly learn and adapt to the ever-changing landscape of SEO.
It is also important to understand that SEO is a long-term game and requires ongoing effort to stay ahead of the competition.
Checklist to Start Website SEO:
Finally, if you lack knowledge in any of the aforementioned areas or for any other reasons, you may seek the services or assistance of an SEO agency. They can professionally guide you ahead, set up SEO tools and software, and also assist you in obtaining the best results based on the niche of your business.
Here's related information that might be useful to you – Google’s Various Systems For Search Engine Ranking [18 Major Findings from New Google Guide].
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