How to track website's SEO performance?
How to track website's SEO performance?
Tracking your website's SEO performance is an incredibly important process because it helps you understand how your website is performing in the search engine result pages (SERPs) so you can make necessary adjustments, improve, and also retain your rankings.
Track Website's SEO Performance:
Here is how you can track your website's SEO performance:
1. Keyword Rankings: Monitor your website's ranking for essential keywords using SEO tools like Google Search Console (GSC), Ahrefs, or Semrush.
2. Backlink Growth, Quantity, and Quality: Track the growth, quantity, and quality of backlinks to your website using the above-mentioned SEO tools.
3. Organic Search Traffic: Use your Google Analytics (GA4) to track organic traffic to your website, including from other sources.
4. Domain Authority (DA) or Domain Rating (DR): Monitor your website’s domain authority using Ahrefs or Semrush tools. Remember, DA or DR are not Google's ranking factors. Its score is an indicator of ranking potential in search engines.
5. Google Search Console: Utilize GSC to detect website errors, ranking positions, clicks, CTR, and impression data.
6. Bing Webmaster Tools: Use also Bing Webmaster Tools to understand how your site is performing in Microsoft's Bing search engine and identify improvement opportunities to boost organic traffic.
Pro-Tip: Leverage GA-4 and GSC tools regularly to gain valuable SEO performance insights, enabling you to enhance your SEO strategies.
“we asked technical SEOs to rank options for how they prefer to measure SEO performance. The most popular answer was to use actual organic traffic to measure SEO performance, followed by conversions and then rankings” – The State of Technical SEO Report 2024 by Aira
Here's related information that might also be useful to you – How does Google Rank Search Results?
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