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Both email and SMS have their own distinct advantages and disadvantages based on the business context and goals.
W.r.t B2C business context [especially in the eCommerce niche], SMS is better than email in a number of ways:
1. They are quick to read and respond to.
2. They require less effort and energy on your part.
3. They are more likely to generate a positive reaction.
4. They can be more difficult to avoid or ignore.
5. They can be more memorable and lasting.
6. They may help you develop a closer relationship with the person you're communicating with.
In the case of a B2B business context, email is better than SMS.
“Every day, the average person spends over 4 hours on a mobile device and checks their phone more than 150 times. These numbers are staggering — and they continue to rise” - Yotpo Study Insights
Overall, SMS is often more immediate and has higher open rates, making it ideal for urgent messages. Email is better for detailed information, long-form content, and broader marketing campaigns due to its versatility and widespread use.
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