The most important thing to keep in mind when creating content for your B2B marketing campaign is that it needs to be relevant and valuable to your target audience.
You also need to make sure that the content is written in a way that is easy to understand and doesn’t contain any jargon (which means complex words).
Here are a few things that can help to make content more appealing to B2B customers:
1. One way is to use power words in headlines. These words are ones that are known to grab attention and can encourage readers to learn more about a subject.
2. Another way is to use visuals in content, as images can help draw readers in and keep their attention.
3. Finally, using a variety of content formats can also be helpful, as not all readers prefer the same type of content. Content formats could be infographics, social media posts, blog posts, YouTube videos, industry reports, case studies, podcasts, and emails.
As per HubSpot’s State of Inbound Marketing Trends 2022, the top content that appeals are videos [short-form videos] through video marketing, followed by SEO-optimized blog posts.
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