[Blog KPIs] - How to Analyze the Performance of a Blog Post?:
The best way to analyze the performance of a blog post is by using Google Analytics and Google Search Console tools. These are free to use and you can connect to your blog.
These tools will give you an overview of statistics or data on how many people are reading your blog, demographics, sources of traffic (where they are coming from), which pages are most popular, and many other factors.
They can also give you valuable insights into what content is resonating with your readers and what content needs improvement.
These tools will also show you what keywords people are using to find your blog and how your site is ranking for those keywords. You can then use this information to improve the content of your blog so that it ranks higher in search results.
For beginner bloggers, traffic is the primary measure of a blog's success, and it is usually the first thing that bloggers look at when analyzing the performance of a blog post.
It is also important to set goals for your blog posts. This will help you determine if your blog is successful from your perspective.
Blog KPIs or goals you can set include:
Increasing traffic to your blog.
Increasing readership of your blog.
Increasing engagement with your readers [comments, likes, and shares].
Generating leads for your business.
Generate sales for your business.
Any other custom requirements.
However, if you don't have any clear blog KPIs or goals, you can analyze the performance of a blog post using common metrics such as blog traffic, engagement, conversions, and search engine rankings (SEO).
Pro-Tip: The success of a blog post performance can be accelerated by mastering keyword research and producing quality content consistently.
Overall, irrespective of blog KPIs, your focus from the long-term perspective should aim at ranking higher in search engine result pages (SERPs) that predominantly take care of other aspects.
Conversely, the importance of sharing blog post on social media platforms, particularly using content repurposing techniques or strategies, cannot be underestimated as it boosts visibility and reaches your target audience or target market.
By the way, if you are interested, you may access - 19 Hard Blogging Secrets Every Beginner or Intermediate Blogger Needs To Be Aware Of!
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