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B2B Marketing Statistics - [Data Driven Business Success]

Updated: Feb 13


B2B Marketing Statistics
Photo by cottonbro studio [Pexels]

B2B Marketing Statistics:

This blog post is all about B2B marketing statistics that have been collectively shared here. It also includes related facts, quotes, and expert opinions that I think are quite important.


In fact, I have personally come across these while reading email newsletters, case studies, market research papers, blogs, industry publications, and reports. When I feel they are relevant, I also utilize them in my blog posts.


B2B Marketing Statistics:

By the way, this post may be saved, shared, or bookmarked as it goes through timely revisions or updates depending on fresh information.


“According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel” LinkedIn Marketing Solutions


“95% consider B2B marketing training to be important to their professional careers” – MarketingProfs Email


“85% of B2B marketers struggle to connect marketing performance to business outcomes” 2023 State of B2B Digital Marketing Report by Wpromote


“A full 79% of B2B marketers expect to incorporate more AI into their overall strategy and tech stack in the coming year” - 2023 State of B2B Digital Marketing Report by Wpromote


“There's now an average of 27 touchpoints in a B2B buying cycle, according to Forrester Research's latest B2B buying surveyMarketingProfs


“With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead” Ahrefs


“B2C marketers are more likely to value Facebook ads (53% B2C vs. 36% B2B) than their B2B counterparts. B2B marketers place more value on LinkedIn ads (18% B2B vs. 3% B2C)” - 2023 Social Media Marketing Industry Report


“It appears that B2B marketers are closely aligning budgets with the heaviest revenue drivers, with social media and content marketing, their top channels for revenue, over 50% likely to see increases” - 2023 State of B2B Digital Marketing Report by Wpromote


“B2C marketers are more likely to use Facebook ads (71% B2C vs. 61% B2B) than their B2B counterparts. B2B marketers are using more LinkedIn ads (39% B2B vs. 17% B2C)” - 2023 Social Media Marketing Industry Report



“Seventy-one percent of B2B buyers read blog content prior to making a purchase decision” Contently


“Multiple studies have found that most B2B buyers use review sites. Clutch found that 94% of B2B buyers have used an online review to help make their purchase decisions. G2 found that 84% of B2B buyers use review sites. TrustRadius found that 55% of B2B buyers consult reviews to inform their purchase decisions” B2B SaaS Reviews



“Fifty-nine percent [59%] of B2C marketers plan on increasing Instagram organic activities, compared to 52% of B2B” - 2023 Social Media Marketing Industry Report


“A lower bounce rate is generally preferable, but not always. B2B companies have an average bounce rate at 65%” Data Axle


Here's related information that you may find helpful – 10 Best B2B Marketing Strategies [Step up your efforts to defeat the competition].


“The time and effort you spend on SEO is vital to connecting with new customers: Fully 61% of B2B decision-makers start the buying process with a Web search, whereas a whopping 87% of retail shoppers do the same—vastly exceeding other channels, including display and social mediaMarketingProfs


“B2B buyers are 147% more likely to buy when they self-navigate the purchase process” Conductor


“LinkedIn is uniquely suited for B2B lead gen, and the results demonstrate it; cost per lead is 28% lower than Google AdWords” - LinkedIn Marketing Solutions


64% of B2B marketers consider AI to be valuable in their marketing strategy” – Litmus Email


“A B2B prospect consumes an average of 13 pieces of content before making a buying decision” - studioID's Definitive Guide to Brand-to-Demand Marketing Report


“Intent data has become a crucial tool for B2B companies and using it can increase close rates by as much as 79%. Companies can use intent data to recognize purchase signals and determine when a prospect account is “in-market” to purchase your product or service” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


“Nearly 60% of B2B marketers say that SEO generates more leads than any other marketing initiative” – Conductor


“A 2021 Gartner survey showed that B2B buyers are 147% more likely to buy when they experience a self-reflective learning path. This type of B2B buying journey includes a combination of digital and human-led channels” Conductor


“It appears that B2B marketers are closely aligning budgets with the heaviest revenue drivers, with social media and content marketing, their top channels for revenue, over 50% likely to see increases” - 2023 State of B2B Digital Marketing Report by Wpromote


"59% of B2B marketing managers said using AI was the most effective tactic for reaching target audiences" – B2B Reviews


“According to a study by the Content Marketing Institute, 91% of B2B marketers use content marketing as part of their overall strategy. A strong online presence can passively attract customers to a huge benefit off of a relatively low cost” FoundationInc


“B2B audiences are extremely responsive to personalization. In fact, 93% of B2B marketers report that personalizing content increases revenue” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


“Most B2B Buyers focus on four key factors when reading reviews: product quality (68%), ease of use (62%), cost effectiveness (53%), and product security (53%)” – B2B SaaS Reviews


“69% of B2B marketers crave in-person learning at workshops” – MarketingProfs Email


According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy [via Search Engine Journal]


“95% consider B2B marketing training to be important to their professional careers” – MarketingProfs Email


B2B Marketing Managers Most Effective Strategies To Maximize ROI

“84% of business buyers are more likely to buy from sales reps that understand their goals [Salesforce Research]” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


“Most B2B buyers (76%) say they ideally want a vendor chatbot to provide the information they are looking for in three messages or less” - MarketingProfs


“The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media)” Ahrefs


“To improve ROI, 49% of B2B marketing managers determined target audiences, 35% analyzed marketing channels, and 34% identified business goals” – B2B Reviews


“B2B content marketers make $97,118. B2C/DTC content marketers make $88,421” - superpath


“The way your prospects are buying has drastically changed in the modern era. Gartner predicts that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


“As LinkedIn is the biggest B2B network, it’s no surprise that within B2B, marketing and communications professionals ranked it highest - 64% of respondents indicated that Linkedin was the most important channel, followed by Facebook with 18%” - State of Social 2023 Report [EMEA Edition] by Meltwater


“66% of customers expect companies to understand their unique needs and expectations [Salesforce Research]” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


Here's related information that you may find helpful – Is B2B Sales a Good Career?


“A full 79% of B2B marketers expect to incorporate more AI into their overall strategy and tech stack in the coming year” - 2023 State of B2B Digital Marketing Report by Wpromote


"According to a study by PYMNTS and American Express, 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience, a number that rises to 74% for millennials" - Retail Dive and TreviPay


“In fact, McKinsey & Company reports that the number of channels B2B customers regularly use in the buying process doubled from five in 2016 to 10 in 2021” - Retail Dive and TreviPay


“B2B marketing leaders say the specific responsibilities that have increased most in importance over the past few years are analytics and performance measurement (57% cite), content development and distribution (45% cite), and lead generation (40%)” MarketingProfs


“In fact, B2B research indicates that a staggering 80% of leads never convert to sales” – MarketingProfs


B2B SaaS Marketing KPI Metrics. Marketing KPIs at different points in the customer journey

"B2B buyers prefer to pay with trade credit, and 4 out of 5 would pick a vendor that offers 30-, 60- or 90-day terms at checkout. If retailers want to attract and retain these buyers, they must support the processes and methods of payment that they prefer" - Retail Dive and TreviPay


“57% of B2B marketing managers believe AI workflow integration has made their marketing campaigns more effective” – B2B Reviews


“71% of B2B Marketers Use Video Marketing, While 66% of B2C Do” – VidStudioAI Email


“The B2B eCommerce market is predicted to create revenue of $18 trillion by the end of 2026, with a CAGR of 19% between 2021 and 2026” – Retail Dive and TreviPay


“Research for “The B2B Effectiveness Code” from the B2B Institute, WARC, and Lions found that while powerful creative can generate 10-20x more sales, an astounding 75% of B2B creative is deemed ineffective” – LinkedIn Marketing Solutions eBook on Key Best Practices


“Many marketers using LinkedIn, particularly B2B marketers, have come to prefer performance marketing because it’s relatively predictable and the results are easier to track” – LinkedIn Ads


“Long-term nurture sequences are essential for B2B companies with a long sales process because they allow you to nurture and maintain a relationship continually” – MarketingProfs


“Intent data has become a crucial tool for B2B companies and using it can increase close rates by as much as 79%. Companies can use intent data to recognize purchase signals and determine when a prospect account is “in-market” to purchase your product or service” - Data Axle’s B2B Lead Generation Report [in an Unpredictable Economy]


“Consumers continue to demand personalization, especially amid the rise of individualism and the focus on "me over we." Data has become the name of the game for personalization, and it's no different in the B2B industry” MarketingProfs


“85% of B2B marketers struggle to connect marketing performance to business outcomes”2023 State of B2B Digital Marketing Report by Wpromote


“Over 90% of B2B buyers check out review sites before making a purchase decision” – Chili Piper Email


“According to the Content Marketing Institute, nearly a third of B2B marketers say that sending email newsletters is the best way to nurture leads” – Klaviyo


“For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular” MarketingProfs


“B2B buyers have 25% more trust in reviews than sales reps” – B2B SaaS Reviews


“Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it” MarTech


“78% of B2B marketing managers are integrating AI into their marketing workflows” – B2B Reviews


“Up to 95% of your B2B audience is consistently out of the market, per a LinkedIn B2B Marketing Institute reportSearch Engine Land


“The future of B2B marketing is dynamic and evolving. Embracing new data, technologies, and strategies will be key to staying ahead of the competition. Continuous learning and adaptation to emerging trends will define success in the B2B landscape” Marketing Insider Groups


““B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.comHubSpot


“Nearly three-quarters of B2B businesses prioritize lead quality; clearly, high-value leads are in high demand, yet the supply is scarce” MarketingProfs


Best B2B Marketing Blogs

Best B2B Marketing Blogs
Image Content Source - Marketing Insider Group

Three in four B2B buyers want a rep-free sales experience. This means B2B companies need to do more to drive value for buyers than making cold calls and spamming inboxes, which can come off as unhelpful and impersonal” MarTech


Here's related information that you may find helpful – Why B2B Marketing?


“LinkedIn remains at the top of most B2B marketers’ social media lists. The same CMI research found that 84% of B2B marketers say LinkedIn delivers the best value compared with other social platforms” CMI


“2024 will be the moment for B2B companies to use their CEOs and C-Levels to take center stage in social media communications. Their profiles will overshadow company profiles following the demand from audiences for brand humanization” Semrush Social Media 2024 Trends Report


“LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience” MarketingProfs


“The future of B2B marketing lies in the hands of those who can seamlessly blend human creativity with the transformative capabilities of AI. This ongoing progression towards a more personalized, efficient, and impactful era of marketing revolutionizes the way businesses connect with their target audience” - HubSpot’s 2024 State of Marketing Report


“as Bizzabo’s 2023 survey, “The state of in-person B2B conferences,” reveals, more than 80% of event organizers see in-person events as their most impactful marketing channel” MarTech


“Northwestern University’s Spiegel Research Center found a desirable range for ratings. They found that the likelihood of purchase usually peaks for ratings between 4.0 and 4.7 but starts to decline as they near 5.0. Review Trackers found that 70% of consumers have used rating filters when searching for businesses” – B2B SaaS Reviews


52% of marketers think that investment in in-person events will increase in the coming future. To add, 68% of B2B marketers agree that live events help them generate the most leads” CoSchedule


“By the time B2B buyers engage sellers directly, they’re 70% through their buying process. In a typical B2B deal cycle, that’s eight months in” The 2023 6sense B2B Buyer Experience Report


To stay one step ahead of the competition, keep coming back to this post for future updates on B2B marketing statistics.


Here's related information that you may also find helpful – Marketing Automation Statistics [Need of the hour].


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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