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Anchor text refers to the clickable text in a hyperlink. When you click on anchor text, it directs you to another web page or a different section of the same page. Anchor text is typically underlined and appears in a different color than the surrounding text to make it stand out.
Importance of Anchor Text:
Relevance: It provides context about the linked page's content.
SEO: Search engines use anchor text to understand the linked page's topic and relevance, impacting search rankings.
Usability: Descriptive anchor text helps users understand where the link leads before clicking.
“The most important thing to remember is this – anchor text is a powerful ranking signal, even for internal links. Carefully choosing your anchor text—while avoiding over-optimization—can make a difference in winning SEO” – Zyppy
Types of Anchor Text:
Exact Match: It contains the exact keyword or phrase that the linked page is targeting.
Partial Match: It includes a variation of the targeted keyword or phrase.
Branded: It uses the brand name of the linked website.
Naked Link: It displays the URL of the linked page as the anchor text.
Generic: It employs generic terms like "click here" or "learn more."
Best Practices for Anchor Text:
Use descriptive and relevant anchor text.
Avoid over-optimization with too many exact-match anchor texts.
Ensure that the anchor text accurately reflects the linked page's content.
Incorporate a varied mix of anchor text types for a natural link profile.
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