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Does Website Redesign Affect SEO?:
Wondering: Does changing website design affect SEO? Yes, a website redesign can affect SEO. Let's dig deeper to provide you with more information.
A redesign can bring many benefits, such as more engagement, an improved user experience, and better conversion rates, including a modern look and feel.
However, if the website redesign is not handled properly, it can lead to a loss of search engine traffic and a decline in search engine rankings. View Google's opinion right here.
The exact percentage of impact on SEO performance can vary depending on the specific issues with the redesign, but it can be significant and take a while (for months!) to recover.
Website Redesign Affecting SEO:
When you change the design of your website, you are likely to change the structure of the content, which can affect how your website is seen by search engines.
Furthermore, you also change the URL structure. This can have a big impact on SEO because search engines rely on URLs to determine which websites should be ranked higher in search results.
It's also important to implement redirects for any changed URLs, maintain consistent content, and ensure that the website is properly indexed by search engines.
"Redirects will help to preserve existing search engine rankings and prevent loss of traffic"
Additionally, when you redesign your website, you are likely to add new content or features.
This new content or features may not be optimized for SEO, which means that they may not be seen by search engines as favorably as content from before the redesign.
"It's important to maintain consistency in the website's content, and ensure that important pages and keywords are not removed or significantly altered during the redesign process"
A website redesign may also require changes to your site’s HTML code. This can affect SEO because search engines use the code to index and rank websites, so if it changes, it can affect how your website is seen by search engines.
It can also have an impact on a website's mobile-friendliness, loading speed, and ease of navigation.
As Google uses these factors in its ranking algorithm, a redesign that negatively impacts these factors can lead to a decline in search engine rankings.
Though website redesign can be a great opportunity to improve a website's performance, it's important to work with a developer who is familiar with SEO best practices to minimize the potential negative impact on search engine ranking performance.
Are you aware? - “Organic website traffic and engagement are the two most commonly tracked SEO metrics across all company sizes, job functions, and role levels” – The 2024 State of SEO Report by Conductor
This can be better achieved by creating a comprehensive SEO plan that addresses all potential issues and ensures that the redesign process is carried out in a way that maintains existing search engine rankings and avoids traffic loss.
Website Redesign SEO Checklist To Preserve Rankings And Traffic:
Pro-Tip: Having a developer on a website redesign team is always a wise choice.
In conclusion, a website redesign can have a big impact on your SEO if it isn't managed or handled properly.
Make sure to keep SEO factors in mind when redesigning your website, including monitoring the performance of your site afterward to ensure that you don't suffer any unintended consequences.
Here's related information that might also be useful to you – Does Website Name Affect SEO?
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