Does Website Redesign affect SEO?:
Yes, a website redesign can affect SEO. A redesign can though bring many benefits such as more engagement, improved user experience, and better conversion rates, including a modern look and feel.
However, if the website redesign is not handled properly, it can lead to a loss of search engine traffic and a decline in search engine rankings.
The exact percentage of impact on SEO performance can vary depending on the specific issues with the redesign, but it can be significant and take a while [for months!] to recover.
“Retailers need to personalize for every customer, despite the fact that 86% of customers come to a website completely anonymously” – Retail Dive and Coveo
Website redesign affecting SEO:
When you change the design of your website, you are likely to change the structure of the content, which can have an effect on how your website is seen by search engines.
Furthermore, you also change the URL structure. This can have a big impact on SEO because search engines rely on URLs to determine which websites should be ranked higher in search results.
It's also important to implement redirects for any changed URLs, maintain consistent content, and ensure that the website is properly indexed by search engines.
Redirects will help to preserve existing search engine rankings and prevent loss of traffic.
Additionally, when you redesign your website, you are likely to add new content or features. This new content or features may not be optimized for SEO, which means that they may not be seen by search engines as favorably as content from before the redesign.
It's important to maintain consistency in the website's content, and ensure that important pages and keywords are not removed or significantly altered during the redesign process.
A website redesign may also require changes to your site’s HTML code. This can affect SEO because search engines use the code to index and rank websites, so if it changes then it can affect how your website is seen by search engines.
It can also have an impact on a website's mobile-friendliness, loading speed, and ease of navigation. As Google uses these factors in its ranking algorithm, a redesign that negatively impacts these factors can lead to a decline in search engine rankings.
Though website redesign can be a great opportunity to improve a website's performance, but it's important to work with a developer who is familiar with SEO best practices to minimize the potential negative impact on search engine rankings performance.
“Organic traffic (42% votes), followed by conversions (37% votes) and rankings (14% votes) are the top 3 metrics that are most effective in measuring SEO performance” – The State of Technical SEO Report 2023 from Aira & Women in Tech SEO.
This can be better achieved by creating a comprehensive SEO plan that addresses all potential issues and ensures that the redesign process is carried out in a way that maintains existing search engine rankings and avoids traffic loss.
In conclusion, a website redesign can have a big impact on your SEO if it isn't managed or handled properly.
Make sure to keep SEO factors in mind when redesigning your website including monitoring the performance of your site afterward to ensure that you don't suffer any unintended consequences.
Pro-Tip: Having a developer in a website redesigning team is always a wise choice.
Here's related information that might be useful to you – Does website name affect SEO?
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