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“Do you know? As per the Digital 2023 Global Overview Report by Meltwater and We Are Social’s study and research, 4.76 billion people across the world use social media regularly, with an average daily usage time of 2 hours and 31 minutes”
However, managing social media accounts can be time-consuming, and business owners may not have the necessary skills or expertise to create effective social media campaigns.
That's where virtual assistant social media managers or marketers come in. They are professionals who specialize in creating and executing social media strategies that help businesses achieve their marketing goals.
They have the knowledge and skills to identify the best platforms for a business, create engaging content, schedule posts, and analyze data to measure the success of a campaign.
Which platform is most effective for building an active community on social media?:
Another reason why business owners may choose to hire virtual assistant social media managers or marketers is to free up their own time.
Running a business requires a lot of work, and managing social media accounts can take up a significant amount of time.
By outsourcing this task to a professional, business owners can focus on other aspects of their business that require their attention.
Additionally, virtual assistants can be more cost-effective than hiring an in-house employee. Business owners can save money on office space, equipment, and other expenses associated with having an employee on-site.
“3 small business marketing trends to create lasting impact next year  – Automation and Outsourcing, Tighter Scrutiny on Marketing Budgets, and The Rise of Cookie-less Measurement” - Meta via Marketing Dive Newsletter
In summary, business owners hire virtual assistant social media managers or marketers to help establish and grow their brand's online presence, free up their own time, and save money on expenses associated with hiring an in-house employee.
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