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Why is word of mouth marketing important?

Why is word-of-mouth marketing important?


Importance of Word of Mouth Marketing:


Word-of-mouth marketing is important because:


  1. It's highly trusted by consumers.

  2. It's very cost-effective for businesses and brands.

  3. It has a strong influence on purchasing decisions.

  4. It can reach a wider audience through social media networks.

  5. It often leads to higher customer retention rates.

  6. It enhances brand credibility and reputation.

  7. It generates an organic, long-lasting buzz.

  8. It often results in higher-quality leads.

  9. It can accelerate the sales cycle.

Remember - “High customer satisfaction leads to high-stakes word of mouth marketing and the rise of brand ambassadors. They happily share their positive experiences, and even attempt to convince others to interact with the brand” – Level343

digital experience is gateway to word of mouth marketing
Image Source - experience dynamic (XD)

Pro-Tip: Focus on creating genuine, shareable experiences that motivate customers to spread the word naturally.


Here's related information that you may also find helpful – Word of Mouth Marketing Statistics and Facts


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