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Can you do digital marketing with a business degree?

Can you do digital marketing with a business degree?


Yes, having a business degree can be beneficial for a career in digital marketing. While a specific marketing degree might provide more focused knowledge of marketing strategies, a business degree offers a broader understanding of various business functions, including marketing.


With a business degree, you can still develop skills in digital marketing through additional courses, certifications, and practical experience.


Digital marketing encompasses various aspects of business, such as branding, customer acquisition, analytics, and strategy, making a business degree a valuable foundation for a career in this field.

“In the past, having a degree was sufficient to carry a professional through their career, but that is no longer the case. As new GAI-powered technologies are introduced and required skills change rapidly, professionals must continuously update their skills throughout their careers” - Future of Work Report [AI at Work] by LinkedIn [Nov 2023]

Here's related information that you may also find helpful - 33 Beginner’s Digital Marketing Frequently Asked Questions And Their Answers To Start Confidently.


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