What percentage of total digital ad spending is accounted for by search advertising?
What percentage of total digital ad spending is accounted for by search advertising?
According to the latest research, search advertising accounted for around 35–40% of total digital ad spending.
Here are some related insights:
“According to estimates from Statista’s Digital Market Insights, Google claimed almost 60 percent of global search advertising revenues last year, which amounts to more than $150 billion” - Statista
“Did you know that global ad spending in the search advertising market is projected to reach €373.60bn by 2027? With Google accounting for an estimated 58% of the market?” – Channable
Here's related information that you may also find helpful – What is Search Marketing? [Gain combo benefits]
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