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Why do we need to buy paid backlinks for SEO?

Why do we need to buy paid backlinks for SEO?


Buying paid backlinks for SEO is not recommended and can be detrimental to your website's ranking.


Yes, search engines like Google consider paid backlinks to be a violation of their guidelines and can penalize websites that engage in such practices. Yet, such practices and businesses around it still exist.


It is essential to focus on building high-quality, natural, and organic backlinks through unique and quality content creation, outreach, and relationship building.


These legitimate backlinks are more valuable, trusted, and sustainable in the long run, helping to improve your website's authority and search engine rankings.


If you are already using paid backlinks or considering using them, here are a few precautions to take:


  • Cease any ongoing paid backlink activities to avoid further violations.

  • Assess your existing backlink profile to identify any paid links. Remove or disavow them.

  • You may even tag them as 'sponsored' to be on the safer side.

“Link sellers and buyers continue to ignore warnings from Google about sending link buy and sale requests, risking punishment” – The Traffic Talk Newsletter

Here's related information that you may also find helpful – Do social media links count as backlinks?


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