How do social media managers stay on top of trends?
How do Social Media Managers Stay on Top of Trends?
Generally, here is how social media managers do stay on top of trends:
Reading digital marketing email newsletters.
Attending local meetups on social marketing events.
Participating in digital marketing conferences, events, and webinars.
Listening to podcasts on social media marketing topics.
Analyzing insights from social media listening tools.
Reading social media marketing blog posts.
Conducting competitors' social media analysis.
Following their favorite industry influencers, creators, and marketers.
Regularly analyzing social media performance metrics.
Engaging in niche communities and forums.
Remember - “79% of social media managers now use AI daily. And eMarketer found that 133 million people in the US alone will use generative AI in 2026.” - Hootsuite's Social Media Trends 2026 Report
Social Media Role in Marketing Research:
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