Does a social media manager create content?
Does a social media manager create content?
No, a social media manager does not create content. Instead, they facilitate the creation of content by helping their team members create effective content that will be successful with the social media audience. This applies when they are part of medium- and large-scale businesses or corporations.
On the other end, they must create content if they work for a small business because there won't be much staff to support them.
Social media managers are generally responsible for the day-to-day operations of a social media campaign, including scheduling posts, tracking activities, monitoring performance, and managing the team.
“Since social media managers are typically a team of one and often strapped for time, it’s no surprise the top motivation to use AI is to reduce staff workload, with 61% of our survey respondents selecting this option” - Social Trends 2024 Report by Hootsuite
Here's related information that you may also find helpful – Ready to use social media for customer service? [7 tips to drive success and build loyalty].
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