What types of content perform best for engagement on different social media platforms?
What types of content perform best for engagement on different social media platforms?
Social Media Content Engagement:
Here are the types of content that perform best for engagement on different social media platforms (in order of importance):
Facebook: Short Videos (educational, and entertaining), Images, and Stories.
Instagram: Reels (educational, tips, and entertaining), Stories, and Image Carousels.
YouTube: YouTube Shorts (educational, and entertaining), and Educational Content (moderate length)
TikTok: Reels (educational, tips, and entertaining),
LinkedIn: Images, Thoughts and Experiences, Educational Content, and Memes.
X (Twitter): Threads (Strategies, Tips, and Learnings), and Images
Pinterest: Visual Pins (Travel Tours, Home Decor, Beauty, Women's Fashion, Food and Drink, and DIY and Crafts) and Infographics.
Threads: Text (personal experiences, thoughts, and tips) and Images.
Snapchat: Images (experiences)
Source: The above aspects are based on my personal observations, experiences, research, and current trends.
Remember - "Time is precious. Each social media user is going to be selective when it comes to which brands they follow. If they don't feel they’re getting consistent value from your social media content, they'll quickly unfollow to free up their feed for other users’ content" – HubSpot
Suitable Social Media Platforms by Type of Business:
Pro-Tip: Creating a social media content calendar, regularly evaluating content performance, and experimenting with various content types are essential steps that cannot be overlooked.
Here's related information that you may also find helpful – Why must social media marketing goals be flexible?
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