What is Black Hat SEO? - Why is it a bad choice?
As the name suggests Black Hat SEO is an unethical technique of Website Optimization which violates Search Engine Guidelines and Policies in place. It leads to punishment by Google. In simple words, it is risking your website’s SEO health.
It is a short-lived way of ranking high on Google that can lead to penalties, website deletions, and loss of money, effort, and time.
SEO is a long-term investment, and black hat SEO damages your reputation.
It will likely attract the attention of Google’s automated detection systems, which may result in account suspension.
Black Hat SEO Examples:
Fake backlinks or toxic link building.
Spamming and ads overloading.
Unnatural or aggressive redirects.
Creating low-quality content.
Hidden text, code, or cloaking.
Automation tools like bots, spiders, and alike.
White Hat SEO and Black Hat SEO:
Always choose a safe, ethical way of ranking your website or blog content in Google (search engines) if you want long-term successful results and peace of mind.
Because the black-hat SEO methods are the ones that could get your site de-indexed from Google and other search engines, that’s why it's a bad choice to use this type of SEO.
Pro-Tip: If you want to rank higher in the search engines, focus on building high-quality content that is relevant to your target audience. This will naturally lead to higher rankings without any risky shortcuts.
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and content marketing decisions.
P.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.