Updated: May 25, 2022
Don't Start Your E-Commerce Website Unless You Know These 15 Pointers:
Hello, do you intend to establish a business? Want to start selling online? Interested in e-commerce? Have you begun developing your e-commerce site?
Do you wish to make changes to your e-commerce site? Do you have a hard time selling on your present e-commerce site? Do you want to boost your website's conversion rate?
Then this blog is for you!
Here are the 15 pointers to think about while building your E-Commerce Website:
Make the homepage's design simple. Make sure it's not overcrowded. Remove as many unnecessary elements as possible.
Place important offers, notices, or appealing discounts at the top of each page of the website to draw attention. Best-selling goods, items, or products can also be included.
To attract the audience or visitors to click and progress, make the CTA button larger and in contrasting colors. Use CTA words that persuade users to take action. To create the audience's attention, use words like Start Shopping or Shop Now, Learn More, or Need More; instead, words like Buy Now or Order Now; that will enhance the chances of bounce rate resulting in a poor web experience. Experiment with these terms from time to time to better assess them and employ the ones that resonate with them to keep them engaged while they browse your site. Pro-Tip: Make use of copywriters to enhance the value of the website.
Mention why customers, audiences, or visitors should buy from the site, as well as what sets it distinct from competitors in a comparable business niche. If at all feasible, display it prominently. This builds trust and offers website visitors a pleasant impression.
Make the navigating process as smooth as possible rather than overloading the site. Look for any broken links. Create an easy-to-follow procedure.
To encourage shoppers to browse and engage with the site, highlight best-selling categories and products, as well as new arrivals, on the top page.
To make it more interesting and attention-getting, deals, and offers should be highlighted wherever possible on all pages.
Consider showing audiences or shoppers previously seen goods or products. This can be advantageous if the return traffic is high.
In a section or on a page, emphasize the advantages of shopping on the site so that the audience or shopper feels safe and protected. Bounce rates are reduced, which improves engagement. Shipping, product quality, refund procedures, customer service, and other e-commerce-related issues may be dealt with. This boosts conversions.
Use high-resolution pictures and videos across the site. This has a good impact on the audience or shoppers or visitors and enhances the rate of interaction or engagement. It also boosts SEO over the period to drive free traffic from the search engines like Google.
Show social proofs like testimonials, feedback, and reviews to persuade customers to buy items or products from your site. Include the most recent reviews from time to time. You can also include company awards, recognitions, and media attention. These are all positive indicators that will assist the audience or visitor in becoming a customer. [See persuasion principles]
Display various product categories to avoid confusion and to make the browsing and purchasing process faster than searching. Images can be used to distinguish between categories and subcategories.
Make an easily visible search bar. Customers can spend less time browsing the site and acquire the product or item they want faster as a result of this. According to the stats, people who use the search bar are also more likely to convert.
People are already accustomed to using their phones, so making e-commerce websites mobile-friendly would make it easy for them to access the site. Mobile traffic now outnumbers desktop traffic, according to various research (nearly around 70 percent). In reality, we live in a mobile era, when mobile devices are used for the bulk of activities.
Create a sense of scarcity and urgency on the cart page. This increases conversion by creating a sense of FOMO (Fear Of Missing Out). Use keywords like Limited Stocks, Time-Bound Offers, X numbers left, fastest-selling product/item, and similar ways to boost conversions.
Pro-Tip: Collect customers or visitors feedback on the buying or purchasing experience on a regular basis as a value add-on, as this provides useful information for developing the site and making it more user-friendly. Make use of a professional UX designer for this purpose.
I hope that these ideas, recommendations, approaches, and design guidelines will help you create a better conversion-oriented E-Commerce Website that will help your company prosper in the long term.
All the best...
P.S: Inspired by ecommerceconversionchecklist.
P.S.S: If you think this blog post will benefit you or others in your network/community, please share it, so that those in need can benefit from your tiny efforts! Also, don’t forget to see other value-packed blog posts from this blog that might help you/your business.