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How to find Content Writing Clients?:
Securing new content writing clients is crucial for growing your freelance or agency business.
In this blog post, you will discover the best tips (condensed from pro's views, and successful practices shared online) to help you find and attract content-writing clients.
Whether you're a seasoned professional or just starting, these insights can help you establish a steady stream of clients for your content writing services.
How to get Content Writing Clients?:
Here are the five best tips on how to find clients for content writing:
1. Build Network:
Networking is one of the best ways to get clients for content writing. Make sure to attend events and conferences related to your niche, as well as join online communities that cover the same topics.
You can also reach out to people you know or have worked with in the past and let them know that you’re available for content writing.
“Building trust as a thought leader early on increases brand recognition and attracts more clients, faster. Being trustworthy also allows customers to feel comfortable referring other people to sign up for your service(s)” – Cloud Campaign
2. Create a Portfolio:
Creating a portfolio of your work is essential to showing potential clients what you can do. This can be a website, blog, or even an online portfolio of your work.
Make sure to include samples of your work so that potential clients can get an idea of your style and quality of work.
Remember - “Valuable content is at the heart of inbound marketing. It’s how you turn the principles of inbound into real-world engaging, informative, and delightful content that gets to your audience through organic means” – SmartBug and rockcontent [Report for 2023]
3. Reach out to Potential Clients:
Once you have a portfolio, it’s time to start reaching out to potential clients. Start by researching companies in your field and contacting them directly to discuss your services. If you have a team, explore a cold emailing strategy.
Always keep in mind that people will respond when you show them how you can make their lives easier, with outcomes. It would be wise to inform them of the benefits of content writing for their industry.
According to recent studies, LinkedIn and X (Twitter) are great communication and marketing channels for content writers to effortlessly connect with potential clients. Upgrade your LinkedIn profile to get alerts for tasks.
You can also use freelance platforms such as Upwork, PeoplePerHour, Guru, Fiverr, Truelancer, and Freelancer to find potential clients.
For those new to content writing, my suggestion is to kick-start your journey by offering your services for free to your first 3–4 clients.
By doing so, you can gather valuable testimonials, cultivate positive reviews, showcase your work on your platforms, captivate your audience, and ultimately, attract paying clients for your content writing endeavors.
4. Use Social Media Platforms:
Social media is a great way to promote yourself and your services. Create profiles on major social media networks and use them to share your work and connect with potential clients.
Engage in social media forums and groups, add value, and this will increase your chances of starting client conversations.
Do you know? - “People buy from people they know, like and trust” - Jeffrey Gitomer
Top Marketing Channels Content Creators Use:
The top marketing channels content creators use to reach target audiences are social media, email newsletter, and blog.
5. Offer Discounts:
Offering discounts is a great way to entice potential clients. You can offer discounts for first-time clients, adopt loyalty programs or referral programs, or even package deals if they sign up for multiple services at once.
Make sure that offering discounts won't affect the quality of your content writing services.
Need for writers? - “While AI content writing tools are improving, you still need to add a human touch to every piece of content before publishing. One reason is that human editors are needed to verify facts, ensuring every piece of content is high-quality and trustworthy” – Search Engine Land
In conclusion, finding content writing clients requires a proactive approach, a strong online presence, and a focus on networking.
By leveraging these strategies and consistently delivering high-quality work, you can successfully attract and retain valuable clients for your content writing business.
Here's related information that might also be useful to you – How To Practice Content Writing Skills?
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].