How to find Content Writing Clients?

Updated: Jan 19

Photo by Gustavo Fring [Pexels]

How to find Content Writing Clients?:

Finding content writing clients is a great way to earn online income and also build your digital portfolio. The key to getting clients for content writing is to market yourself and your services or expertise well. Here are the best-proven tips to help you to get started right away.

“I believe when you fast forward 5 years from now, we are going to see that 90% of marketers and creators are using AI in some format to deliver content that is excellent [Ross Simmonds]” – Aira and Verblio’s Future of AI Content Marketing Study [2022]

5 Best Tips on How to find Clients for Content Writing:

1. Network:

Networking is one of the best ways to get clients for content writing. Make sure to attend events and conferences related to your niche, as well as join online communities that cover the same topics.

You can also reach out to people you know or have worked with in the past and let them know that you’re available for content writing.

“Building trust as a thought leader early on increases brand recognition and attracts more clients, faster. Being trustworthy also allows customers to feel comfortable referring other people to sign up for your service(s)” – Cloud Campaign

2. Create a portfolio:

Creating a portfolio of your work is essential in order to show potential clients what you can do. This can be a website, blog, or even an online portfolio of your work.

Make sure to include samples of your work so that potential clients can get an idea of your style and quality of work.

“Valuable content is at the heart of inbound marketing. It’s how you turn the principles of inbound into real-world engaging, informative, and delightful content that gets to your audience through organic means” – SmartBug and rockcontent [Report for 2023]

3. Reach out to potential clients:

Once you have a portfolio, it’s time to start reaching out to potential clients. Start by researching companies in your field and contact them directly to discuss your services.

Always keep in mind that people will respond when you can show them how you can make their lives easier, with outcomes. It would be wise to inform them of the benefits of content writing for their industry.

According to recent studies and the opinions of various experts, LinkedIn and Twitter are great channels for content writers to effortlessly connect with potential clients.

You can also use freelance platforms such as Upwork, PeoplePerHour, Guru, Fiverr, Truelancer, and Freelancer to find potential clients.

I suggest you work for free for the first few clients [at least 4-5] in order to gain their testimonials, obtain positive reviews, market them on your platforms, grab people's attention, and get clients for your content writing.

4. Use social media:

Social media is a great way to promote yourself and your services. Create profiles on major social media networks and use them to share your work and connect with potential clients.

Engage in social media forums and groups, add value, and this will increase your chances of starting client conversations.

“People buy from people they know, like and trust” - Jeffrey Gitomer

5. Offer discounts:

Offering discounts is a great way to entice potential clients. You can offer discounts for first-time clients, adopt loyalty programs or referral programs, or even package deals if they sign up for multiple services at once.

Make sure that offering discounts won't affect the quality of your content writing or your services.

Overall, with your serious effort in place, you can soon be on your way to building a successful content writing business by getting clients for content writing.

Here's related information that might be useful to you – How To Practice Content Writing Skills?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].