How to [Use Infographics] in Marketing?

Photo by Sora Shimazaki [Pexels]

How to Use Infographics in Marketing?:

Using infographics in marketing is a great way to get your message across to potential customers. They are visually appealing, engaging, and easy to digest. Plus, they can be used to boost SEO and drive more traffic to your website.

“People want quick answers, so infographics are a creative and appealing way to get straight to the point. The fact that 65% of people are visual learners may explain why infographics work so well” – Ross Simmonds Newsletter

What is an infographic used for?:

Infographic is used for grabbing the attention of the target audience and delivering complex information in an easy-to-understand format.

How to use infographics in digital marketing?:

1. Determine the goal of your infographic:

What do you want to achieve? Are you trying to educate, explain a concept, or create awareness? Knowing the goal of your infographic will determine the design, content, and overall message.

2. Research the topic:

Do some research on the topic you plan to cover in the infographic. This will help you include information that is relevant and helpful.

As per The State of Inbound Marketing Trends 2022 Report by HubSpot, respondents voted for infographics [45%] as one of the top 5 media formats marketers use.

3. Choose a design:

Select a design that is visually appealing and fits with the overall goal of your infographic. Choose colors, fonts, images, and other elements that make the infographic eye-catching and easy to understand.

You can use online tools like Canva, Piktochart, and Venngage for infographic creation based on your business niche templates.

4. Develop the content:

This is the most important step. Your content should be accurate, informative, and engaging. Keep it concise and focus on one main message or idea.

You’ll also want to include a call-to-action [CTA] at the end of the infographic so your audience can take action.

"As per The State of Content Marketing 2023 Global Report by Semrush, 17% of respondents voted for infographics as one of the best-performing types of content"

Here is an infographic example:

Image Source - Spiralytics Infographic Excerpt

5. Promote it:

Once you’ve created your infographic, it’s time to share it with your audience. You can promote it on social media, in emails, or by embedding it on your website.

You can also reach out to influencers and media outlets to get additional exposure for your infographic.

By following these steps consistently, you can create an effective infographic that will get your message across and engage with your audience, drive more traffic to your website, and generates backlinks thereby improving the SEO performance of your website in search engine result pages [SERPs].

"Top formats found to be most effective for generating links: Long-form, report style content (56%), Interactive piece of content (42%), Blog post (39%) and Static infographic (27%)" - The State of Link Building Report 2022 by Aira

Overall, this is how you can use infographics in your marketing strategy and reap various marketing and business benefits.

Here's an information that you may also find helpful – Creativity in Digital Marketing – Is it really important?

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