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[E-E-A-T SEO] - How To Write EEAT Content? - Updated

Updated: Nov 8, 2023

How To Write EEAT SEO Content - [EEAT Content Quality]
Photo by George Milton [Pexels]

The Ultimate Guide to Writing E-E-A-T SEO Content - How to Be Creative and Stand Out?

This post is all about writing E-E-A-T SEO content. The digital world has completely transformed the way we look at content.

Search Engine Generative Experience [SGE] is already in force, though under different stages of experimentation by Google across the world.

Now, instead of simply reading news for information and entertainment, people are searching for answers to specific questions and interests.

This is why the acronym EAT had become so popular in the past among content creators, writers, and marketers. It stands for Expertise, Authoritativeness, and Trustworthiness.

BUT, with Google's most recent update [they upgraded], the already-existing E-A-T contains an additional "E" that specifies from the "Experience" context to further strengthen the Quality Rater Guidelines.

"E-E-A-T — or "Double-E-A-T," if you prefer, is now part of the updated search rater guidelines we've just released" - Google Search Sentral

Content that is relevant to these topics will help users find exactly what they are looking for—be it information on a specific topic, instructions on a skill or technique, or useful tips on how to succeed in something particular.

Readers may not always pay attention to the details, but they can see if your content is generic or innovative.

When you know your target audience well enough to understand what kind of content they want, it makes it easier to come up with interesting concepts.

Here are the top effective tips on how you can create excellent E-E-A-T content while remaining different from others.

"Quality of content is the primary success factor in organic ranking and in content marketing in general" - Semrush
Google's EEAT content criteria or content quality

[E-E-A-T SEO] - Tips for Writing EEAT-worthy Content:

Know Your Audience:

The first thing you should do is get to know your audience. Researching your audience will give you insight into what information they need and what topics they are interested in.

Knowing your audience will help you come up with creative ideas that will resonate with them.

You can conduct various types of surveys and polls to get insights into your target group’s interests and needs.

You can also research forums and communities related to your niche to see what people are talking about.

"When creating content, pay attention to your readers’ search intent. Consider how much information should be provided to cover the question" - Semrush

Be Unique and Original:

Once you know your audience and their interests, it's important to use your creativity to come up with something that is different from everything else out there.

"Instead of copying someone else’s work, try to think outside the box and create something that no one has ever done before"

If you’re struggling with coming up with something new and exciting, try brainstorming. You can even invite other people to participate in the brainstorming session if you want to come up with even more ideas.

You can also get inspiration from other types of media and see what topics have stood out to you. You can even go so far as to create something that has never been done before.

There’s plenty of competition out there, so you have to stand out somehow. You can also look at what content is already successful.

Why do people like this content? What can you do to improve on it? Why do people share this content? How can you make your content as shareable as possible?

Educate Your Audience:

An easy way to get your audience interested in your content is to educate them on something.

If you are writing a blog post about how to cook the perfect steak, you’re providing information that is relevant to a lot of people who want to learn how to cook a steak.

If you’re writing about how to create a budget for your groceries, you’re providing information that is relevant to people who want to control how much they spend on food every month.

If you’re writing about a difficult topic, you don’t have to write a long article.

You can create a short and sweet post that provides all of the information your audience needs. If you’re writing a post about a difficult topic, make sure you use an interesting and easy-to-read style.

"You want your audience to read the entire article and get something useful out of it"

Advise Your Audience:

Some people want quick tips in order to improve in a certain area of their lives. You can provide these kinds of tips in your content.

For example, if you are a fitness blogger, you can provide specific tips on how to get the most out of your workouts at the gym.

You can also write posts that give your audience advice on how to succeed in their careers or personal lives.

For example, if you’re a career blogger, you can provide tips on how to succeed in your job search and how to ace your job interviews.

You can also write posts on how to get the most out of your work environment and how to make your work as productive as possible.

Provide Tips:

You can also provide your audience with general tips that they can use in many different areas of their lives or in their jobs.

For example, you can provide tips on how to become more productive and how to manage your time better.

You can also provide tips on how to improve your diet and how to get enough sleep. You can also provide tips on how to improve your social skills if you’re a blogger who writes about social issues and so on.

Have Relevant Content:

The most important thing you can do is make sure your content is relevant to your topic. In order to do this, you need to do some research on what your target audience is looking for.

Ask yourself what your audience wants to learn. What types of questions do they ask the most? What is stopping them from making progress? What do they need help with the most?

Once you know what your audience wants, you can create content around these topics. You can also create content around trending topics in your niche. You can do this by repackaging the information so it’s relevant to your audience.

You can also create content that answers common questions [FAQs] that your audience has. You can create content that debunks common myths related to your niche.

You can also create content that explores controversial topics related to your niche. Make your content relevant.

Stand Out with Great Visuals:

Visuals grab people’s attention and make your content more interesting and engaging. You can use visual elements like images, charts, and graphs to add more value to your content.

"You can use visuals to break up long sections of content and make your post easier to read"

Visuals can also make your content more shareable. People are more likely to share an image than a long block of text. You can use visuals for many different purposes.

You can use visuals to illustrate concepts or ideas that are difficult to describe with words alone. You can also use visuals to simplify complex ideas or break down complicated topics.

Visuals can be useful for lists, too. You can use images or graphs to add more value to your lists.

Help Audience Feel Empowered:

One of the most important things you can do is help your audience feel empowered. You can do this by encouraging your readers to take action.

You can also provide information on how to solve common problems that your readers may be experiencing.

You can also provide information that helps your readers improve their skills or abilities. Whatever you do, make sure your content is useful and valuable to your readers. If you can do this, your readers will keep coming back for more.

AI Optimization To Create Quality Content:

AI Optimization To Create Quality Content
Image Source - via MarTech

Pro-Tip: Write content for people, not for search engines. In simple terms, people-first content over search engine optimized content.

In summary, writing E-E-A-T SEO content is an excellent way to engage your readers and provide them with useful information.

By writing E-E-A-T content, you can provide answers to specific questions and interests that your readers have. If you’re looking to create quality content that your readers will love, make sure you follow the aforementioned tips.

By knowing your audience, being unique and original, educating your audience, and providing helpful advice, you can create content that your readers will appreciate.

These tips will also help you create compelling content that your readers will love and make them come back for more.

Here's related information that you may also find helpful - How to Optimise Content for Better ROI? [Know the 7 key drivers]

P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.

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