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Marketing Executive Job Profile - [Overview or Breakdown]

Updated: Mar 16

Marketing Executive Job Profile - [marketing assistant job profile]
Photo by Yan Krukau [Pexels]

Marketing Executive Job Profile:

In the fast-paced world of business and commerce, the role of a Marketing Executive stands vital in driving business success.

In fact, a Marketing Executive is not just a title; it's a dynamic position that wields the power to shape a company's brand, connect with customers, and propel growth.

In this blog post, you will explore the multifaceted world of Marketing Executives, delving into their responsibilities, skills, and the exciting journey that comes with this pivotal role in the marketing domain.

Whether you're considering a career in marketing or looking to better understand the professionals behind the scenes, here is an overview or breakdown of the Marketing Executive's job profile.

Do you know? - “With the number of U.S. marketing jobs expected to grow 10% by 2030, job seekers can expect plenty of opportunities, while hiring managers will face intense competition to hire experienced talent” Conductor

Marketing Executive Job Profile:

Job Title: Marketing Executive

Job Description: To be part of a marketing team and get involved in developing marketing campaigns and strategies to promote products, services, or the brand itself.

Key Responsibilities:

  • Create compelling marketing content and materials.

  • Conduct market research and competitive analysis.

  • Support to develop and execute marketing strategies.

  • Manage marketing campaigns across various channels.

  • Analyze campaign performance and provide data-driven insights or analyze marketing data, metrics, and KPIs.

  • Identifying key customer segments.

  • Collaborate with cross-functional teams, including sales and product development.

  • Build and maintain customer relationships.

  • Ensure brand consistency and adherence to brand guidelines.

  • Generate and nurture leads to support sales efforts.

  • Explore opportunities for market expansion.

  • Stay updated on industry trends and best practices.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resources availability. Influenced by ongoing trends, commitments, and developments.


  • Bachelor's degree in marketing, business, communications, or a related field.

  • Entry-level to mid-level position. Some roles may require 1-3 years of marketing experience.

  • Short-term or professional development courses in marketing.


  • Strong communication skills (written and verbal).

  • Content writing and editing.

  • Creative thinking and problem-solving.

  • Knowledge of marketing principles and tools, including AI.

  • Familiarity with digital marketing channels.

  • Data analysis and interpretation.

  • Project management skills.

  • Ability to work in a team and meet deadlines.

  • Excellent communication and interpersonal skills.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resource availability.

Reporting Structure: Typically reports to Marketing Manager.

Career Path: Opportunities to advance to higher-level marketing roles, such as Senior Marketing Manager or Marketing Director.

Salary Range: The salary varies by location, company, and experience but typically falls between $40,000 and $60,000 or more annually.

Pro-Tip: To receive regular updates on job vacancies for marketing executives from all across the world, follow this MarketingFOMO Newsletter [that also upgrades you!]

Please note that the aforementioned aspects may not differ significantly depending on whether you are seeking a position as a marketing assistant or marketing coordinator.

Expert advice - “Marketers need to overcome the fear of AI to understand how it can help us do our jobs and love our work even more” Cathy McPhillips, chief growth officer, Marketing Artificial Intelligence Institute [via CMI].

In summary, due to growing digital dominance, the marketing executive job profile is becoming increasingly dynamic in modern times.

Whether you're considering this career path or just exploring the profession, marketing executives play a vital role in shaping brands or businesses and connecting with audiences.

Embark on the journey and watch your marketing skills thrive!

Here's related information that you may also find helpful - High-Paying Digital Marketing Skills and Courses [Learn Online for Free] handpicked from across the world.

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].

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