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Marketing Manager Job Profile - [Overview or Breakdown]

Updated: Sep 25, 2023

marketing manager job profile - [profile of marketing manager]
Photo by Yan Krukau [Pexels]

Marketing Manager Job Profile:

Whether you're aiming to become a Marketing Manager or seeking insights into this role's responsibilities and requirements, this blog post will illuminate the path you need to achieve success in marketing leadership.

Let's get into an overview or breakdown of the job profile of a Marketing Manager.

Industry advice - "No matter where your core areas of expertise lie, the more you learn, the more you can achieve” Content Marketing Institute

Marketing Manager Job Profile:

Job Title: Marketing Manager

Job Description: Oversees and manages all marketing activities within an organization to promote products, services, or the brand itself.

Key Responsibilities:

  • Developing and executing marketing strategies.

  • Managing marketing budgets and resources.

  • Conducting market research and competitor analysis.

  • Overseeing advertising and promotional campaigns.

  • Collaborating with cross-functional teams.

  • Analyzing marketing data and KPIs.

  • Identifying and targeting key customer segments.

  • Building and managing marketing teams.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resources availability. Influenced by ongoing trends, and developments.


  • Bachelor's degree in marketing or a related field.

  • Several years of experience in marketing roles.

  • Short-term or professional development courses in marketing.


  • Marketing strategy development.

  • Team leadership and management.

  • Strong leadership and communication skills.

  • Budget management.

  • Market research and trend analysis.

  • Excellent communication and interpersonal skills.

  • Proficiency in digital marketing tools [including AI], and platforms.

  • Digital marketing expertise (like SEO, SEM, influencer marketing, podcasts, social media, email marketing, content marketing, and others including AI applications).

  • Data analysis and interpretation.

  • Analytical and strategic thinking abilities.

  • Can also vary by specific company, business, or brand needs and requirements, including in-house resources availability. Influenced by ongoing trends, and developments.

Reporting Structure: Typically reports to a Director of Marketing or Chief Marketing Officer (CMO).

Career Path: Marketing Managers can advance to roles like Senior Marketing Manager, Director of Marketing, or Chief Marketing Officer (CMO).

Salary Range: The salary varies by location and experience but typically falls between $60,000 to $150,000 or more annually.

Pro-Tip: To receive regular updates on job vacancies for marketing managers from all across the world, follow this MarketingFOMO Newsletter [that also upgrades you!]

Expert insight - "Every marketer should continue to pursue creating and distributing thought leadership to stand out in the sea of sameness” MarTech

In summary, the Marketing Manager job profile offers an exciting blend of strategic thinking, creativity, and leadership. It's a role where adaptability and innovation thrive.

Whether you're aspiring to be one or already in the role, embrace the dynamic nature of marketing management and keep aiming for excellence.

Remember, your marketing journey is an ever-evolving adventure with endless potential.

Here's related information that you may also find helpful – Know the Challenges faced by Marketing Managers

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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