Need for Website and Social Media presence for Business
Is it more important to have a website or social media presence as a business?:
Digital presence is not a luxury; it is a necessity for businesses in a post-pandemic world to stay ahead in the competition and for survival of a business.
Today's consumers are looking for businesses that provide them with a transparent and easily-accessible way to stay up-to-date on all things relevant to their needs and requirements.
While a website is very essential for selling products, social media can be more effective for building brand awareness and connecting with potential customers.
Active Social Media Users:
4.62 Billion across the world [Global Digital Trends 2022 Study by Hootsuite]. This shows that the majority of the target market or audiences for the business, or future customers, already use digital devices.
Time spent on the internet (average time/day): 6 Hours 58 Mins.
Top 10 primary reasons why Internet users aged 16 to 64 use the Internet:
Finding information - 61%
Staying in touch with friends and family - 55.2%
Keeping up to date with news and events – 53.1%
Watching videos, TV Shows, and Movies – 51.5%
Researching how to do things – 51.3%
Finding new ideas or inspiration – 47.5%
Accessing and listening to music – 45.8%
Researching products and brands – 45.8%
Filling up spare time and General browsing – 42.7%
Education and study-related purposes – 42.3%
[Stats Source - Global Digital Trends 2022]
In fact, if a website is optimized for search engines like Google, Yahoo, and Bing, it may operate as a kind of digital asset for a company or business that helps to produce revenue over time by bringing in organic traffic, leads, and sales.
A business owner can engage a freelancer who can assist in quickly setting up a website so that the business can begin operating online. On the other end, social media platform networks are already available for free to use.
To conclude, in the current environment, having a website and a social media presence are great ways to promote a business or company and draw in new customers or clients consistently by having an online presence.
By the way, if you are interested, you may access – 8 Best Ways To Promote And Attract More Customers From Social Media Platforms.
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