Updated: Apr 7
Which Type of Backlinks does Google Ignore?
It's a common misconception that Google ignores backlinks. What Google actually does is ignore unmerited backlinks - that is, backlinks that don't add any value to your site including low-quality content or domain.
Type of Backlinks Google Ignore:
Here are some examples of the type of backlinks Google ignores:
1. Irrelevant backlinks - links from sites that have little or no relevance to your website content.
2. Spam sites - links from sites that are spammy in nature and likely to result in a warning from Google.
3. Bad neighborhoods - links from sites that result in a poor user experience and Google penalizes such domains as they can lead to malware infection or worse, phishing scams.
4. Black hat websites - these are sites that host or promote content with the sole purpose of generating ad revenue through malware advertising, click farms, and other illegal or unethical practices.
Here is related news that says:
“Google: Don’t Worry About Malicious Backlinks, We Ignore Them” - Search Engine Journal
“You can disavow spammy backlinks that are potentially hurting your website, in which case Google will ignore them” - Lori Ballen, SEO Expert [Twitter].
Use Google’s Disavow tool to tell Google to ignore such spam links if you notice or come across them.
“This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google Search results” - Google Search Console Help Center
A lot of SEO professionals believe that Google has [technology and processes] in place to disregard backlinks like those mentioned above that don't improve the site in any way.
Therefore, the best way to get backlinks that actually do add value to your website is by creating high-quality content that appeals to your target audience.
If your content is good enough to be shared, linked to, and read by many people, you'll naturally attract backlinks from sites that are also relevant to your content.
These are the type of backlinks that Google actually does appreciate and that will help your site rank higher in the search results.
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and decisions.
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