Why Video Marketing is so Powerful?
With the rise of online video and social media, video marketing is more important and so powerful than ever before. A well-produced video can convey your message to a large audience in a short amount of time.
They are an excellent way to capture and hold the attention of potential customers and can be used to highlight key features, benefits, and prices.
Video Marketing is an effective way to tell your story and is a great tool to encourage engagement and build trust.
Why videos are important?
Marketing videos are more memorable than text-based ads. They are easier to digest and understand, and they have the ability to capture the attention of potential customers before they even click on the advertisement.
Watching Online Video Content (% of Internet Users aged 16 to 64 who watch each kind of video content each week):
Top 7 considered here:
Any kind of Video – 91.9%
Music Video – 51.4%
Comedy, Meme, or Viral Video – 37.1%
Tutorial or How To Do Video – 31.3%
Video Livestream – 30.4%
Educational Video – 29.8%
Product Review Video – 27.7%
[Source - Digital Trends 2022 by Hootsuite]
Video Marketing should accomplish the following:
Inform – Explain the product or service and why it is beneficial to the viewer.
Engage – Create interest in the product or service by explaining how it can improve someone's life.
Motivate – Convince viewers to take action and purchase your product or service.
Additionally, videos can be shared across various platforms, which can help to increase exposure and reach a larger audience. This can lead to increased engagement and conversions, which are both critical for successful marketing campaigns.
Pro-Tip: People are more likely to watch a video that is under two minutes long. By keeping your video short and to the point, you will increase engagement.
Overall, Video Marketing is so powerful and an effective way to educate consumers about your product or service and convince them to make a purchase including the ability to connect with them more on a personal level that aims to build credibility and trust in the customer journey.
Here's related information that you may find helpful - 30 Other Strange Stats About Video Marketing
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