Updated: Jun 24
Will ChatGPT kill SEO?:
No, ChatGPT will not kill SEO. However, it will have an impact in terms of the drop in organic search traffic, though not significantly at the moment. [The context in this blog post case is ChatGPT by Open AI].
If I have to add anything else, I would say that it is premature because its use is in full swing right now with upgraded technology [GPT-4]. There are already millions of users using it all over the world.
Probably in the coming few months, researchers and experts might conduct a detailed investigation to ascertain the SEO impact level by use of it.
Based on Google trends, opinions, other available data, and also information shared across social media networks, I would estimate that ChatGPT may have reduced SEO traffic by 8-10% or so altogether.
If ChatGPT just provides the answer (without links), it will surely affect web traffic to sites. Also, without content, AI search engines would have nothing to learn from. Strange, but true.
“SEO is essential to digital marketing because it enables businesses to reach their target audience effectively. According to BrightEdge, organic search accounts for 53% of all website traffic, highlighting the importance of optimizing your online presence” - Ross Simmonds Newsletter
How will ChatGPT affect SEO?:
In fact, after the debut of Open AI's ChatGPT in December 2022, when users began to feel at ease using it for their own purposes, the debate or discussion on this main concern began to take shape slowly.
This is due to the reason that users who became familiar with the tool started using it directly rather than spending time on search engines like Google [as traditionally done in the past], for a variety of reasons including content creation needs, content ideas, and inspiration.
“Even search engine traffic is becoming disintermediated, as people take their questions to ChatGPT instead of Google” – Social Media Examiner
At the same time, it is also being used to improve SEO efforts viz., generating meta descriptions, titles, headlines, ideas, options, language, and creativity needs.
Now, you might be wondering how ChatGPT could possibly affect SEO or kill SEO. After all, SEO is all about optimizing your website and content for search engines like Google, right?
Well, the truth is that ChatGPT can actually help with that optimization. For starters, it can generate content that is both high-quality and optimized for search engines. However, the more explicit your prompts, the better the outcome.
This means that you can use the content produced by ChatGPT to improve your website's SEO, overall. You may influence the click-through and navigation experience by writing compelling headlines and content.
“69% Of Marketers Are Using ChatGPT, Making It By Far The Most Popular AI Tool” – AuthorityHacker’s AI Survey 2023 Report
But, it is strongly advised that before using the content, fact-checking and double-checking on optimization factors be done with a human touch. To reduce or control risks, an occasional plagiarism check can be done too.
Additionally, ChatGPT can help improve the user experience on your website. By providing visitors with an interactive chatbot that can answer their questions and provide information, you can keep them engaged and on your site for longer.
Are you aware? - “66% of business leaders say hiring workers with ChatGPT experience will give the company a competitive edge” – ResumeBuilder Survey
Of course, it's important to note that ChatGPT is not a magic solution for all your SEO concerns or needs. It's just one tool in your digital marketing arsenal, that’s it!
Has ChatGPT Killed SEO Yet?:
There is no need to worry about Google's SEO organic traffic, as this image of data on traffic to some of the most significant search engines indicates, and the massive difference between them shows that they continue to hold the majority of the traffic market share.
So, to truly succeed with SEO, you need to have a comprehensive strategy that includes things like keyword research, on-page SEO, off-page SEO, technical SEO, mobile SEO, and more including abiding by the latest Google updates and guidelines.
Furthermore, experience-based, high-quality content that meets user needs and demands and adds value will perform strongly in search engines henceforth to rank better, according to what the SEO industry is now saying.
In order to see results over time in SEO, you must keep in mind that, having patience, and adapting to changing revolutions and developments is a must, where bumps in the road are inevitable.
“AI tools don't have to be scary. When you adopt the right outlook, you'll see that they can make our lives much easier. And that is especially true in marketing, because ChatGPT can take some of the mundane creation tasks off your plate so you can focus on planning and strategy” – MarketingProfs
Pro-Tip: For business sustainability and to improve future revenue, make sure you begin preparing to diversify your traffic sources.
Have at least 3 marketing channels [depending on your target demographic presence] in your overall strategy. The effects of AI or ChatGPT in the near future can be bit mitigated by doing this.
How SEOs are thinking about search and technology in 2023?:
In conclusion, is ChatGPT going to kill SEO? no, it will not kill SEO in its entirety, though a decline in search traffic can be indeed anticipated. [If interested, access this post about 17 different ways to drive traffic to your website or blog].
It can act as a valuable tool for improving your content writing, copywriting, and SEO efforts and providing a better user experience for your visitors.
So don't be afraid of its developments and see how it can maximize your work productivity and business benefits!
Note of hope: Since publishers are Google's main support system and have helped to make the company successful for decades, I hope it is already aware of this serious issue and will strongly work to help bring things back to near normal in the future.
"Much remains unknown, but we have evidence that Google is listening to and weighing in the concerns and feedback of SEOs and others concerned about the impact of chat-based search on both users and their own sites" - seoClarity
Here's related information that you may also find helpful – Did Google change Search Results
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].