Mobile SEO - Why is it really important for Businesses?
Mobile SEO [mobile optimized or mobile responsive or mobile content friendly] is so important because, it is becoming an evolving part of online marketing and further, mobile devices are becoming more and more popular so companies need to be able to get their messages to the people that are viewing their websites on their mobiles.
This is especially true in the post-pandemic era. People are already increasingly using their mobile phones to access the internet, both at work and at home.
Users accessing the Internet using Mobile Phones - 92.1% [Hootsuite Digital Trends 2022 Study]
Share of Web Traffic by Device – Mobile Phones (53.96%), Laptop and Desktop Computers (43.53%) and Tablets (2.47%) [Hootsuite Digital Trends 2022 Study]
Share of Mobile Web Traffic originating from Devices: Android – 70.74% and Apple IoS – 28.54% [Hootsuite Digital Trends 2022 Study]
“Mobile responsive is no longer a nice-to have, but an absolute must-have” - Marketo
“Over 50% of email campaigns are read on a mobile device, and mobile responsive emails are 65% more likely to bring customers to your website” - knak
“Consumers also spend over 85% of their time in apps on mobile devices thus increasing in-app product discovery as well” - Adobe Accelerator eBook Series
Mobile SEO can also help businesses to drive organic traffic, improve their brand visibility and gain more trust from potential customers. It's a ranking factor too. You can take advantage of your competitors here.
With the recent developments, Google started showing site names in mobile search results. So, businesses should invest in mobile SEO if they want to improve their visibility on mobile devices and gradually boost revenue.
“People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices” - Adobe Accelerator eBook Series
Pro-Tip: Speed is extremely important when it comes to mobile SEO because people are going to be looking at your site on their phones. If it takes them too long to download your site, they're likely going to close the tab.
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.