Updated: Sep 16
Will Marketing Become Obsolete?:
No, marketing will never become obsolete. The reason is simple: businesses will always need to promote their products and services to potential customers. It is an essential aspect of a business development strategy.
Indeed, marketing is undergoing rapid and transformative evolution propelled by the remarkable capabilities of AI applications.
The global community has already begun actively embracing and harnessing this powerful technology.
Do you know? - “Marketers are busier than ever, so it makes sense that a variety of marketing automation trends have emerged. Automation and AI save them significant time and effort” – HubSpot’s 2023 State of Marketing Report
However, the way marketing is done might change over time. This could be due to technological developments, regulations, and new platforms or channels that may emerge in the future. Progressive, says the trends.
For example, in the past, traditional forms of advertising like print ads, radio ads, or TV commercials were the go-to methods for reaching a large audience.
But today, with the rise of social media and other digital platforms like podcasts and email newsletters, businesses have more opportunities to connect with their target audience in a more personalized and effective way.
"Do you also know? - As per the Digital 2023 Global Overview Report by Meltwater, internet users [5.16 billion] from across the world spend time using the internet with an average daily time of 6 hours and 37 minutes"
Another reason why marketing will never become obsolete is that consumer behavior is constantly changing. Today's consumers are more informed and empowered than ever before.
They have access to a wealth of information at their fingertips and can easily compare products and services before making a purchase.
This means that businesses need to be strategic in their marketing efforts and focus on building trust and credibility with their target audience.
“As consumer expectations accelerate, experiences must evolve. Modern marketing now mandates seamless end-to-end customer experiences that maximise engagement across the entire customer journey” – Adobe
In fact, marketing has become even more important in today's digital age. [If interested, access the challenges of international marketing].
With so much competition out there, businesses need to find ways to stand out from the crowd and differentiate themselves from their competitors.
This is where effective marketing comes into play - by creating a strong brand identity, targeting the right audience, and delivering valuable content, businesses can build a loyal customer base and drive growth over time.
Ready to increase AOV in marketing? - Here is all you need.
Marketing activity shifts over the past 12 months:
So in conclusion, the need for businesses to promote their products and services will always be there.
In other words, as long as there are consumers who need products or services, [with changing needs and preferences], there will always be a need for marketing, and therefore, it will definitely not become obsolete.
Here's related information that you may find helpful – Is Marketing and Advertising the Same [read right now].
P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].