Can server migration affect my SEO?
Yes, server migration can affect SEO. It also depends on the type of change made to the server and how it is executed.
Furthermore, if websites are down for a prolonged period, it can result in a loss of traffic and, in turn, lower Google rankings.
Server migrations are generally difficult due to the potential for collateral damage (such as losing website traffic, changes in keyword positions, and search rankings). If things move well, it can help you improve your website's loading time and overall user experience [UX], which benefits SEO.
It is important to do your research before implementing this change to ensure that you are making it intending to gain overall better search engine rankings.
“Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more” – Search Engine Land
Here's related information that you may also find helpful – Does Website Redesign Affect SEO?
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