Can server migration affect my SEO?
Can server migration affect my SEO?
Yes, server migration can affect your SEO, and here is how:
Temporary traffic decrease: Moving to a new server requires Google to re-index your site, potentially causing a short-term drop in organic traffic.
Technical issues: Improper migration can lead to broken links, 404 errors, or missing content, negatively impacting SEO.
URL structure changes: If not managed correctly, changes in URL structure can affect search rankings.
Indexing problems: Forgetting to remove no-index tags or update canonical tags can severely impact SEO.
Hence, proper planning and execution of server migration can minimize these risks and potentially improve SEO performance.
Remember - “Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more” – Search Engine Land
Here's related information that you may also find helpful – Does Website Redesign Affect SEO?
P.S:
You are currently on the Digital Marketing Forum page; for more information on various topics that may be helpful, please visit Blog Posts (button below) and [share any content post you love] with your network.
[Want to grow & stay ahead of your competitors? - use these e-newsletters to your advantage!]
[If you have any specific questions, please email me, and I will answer through a post as soon as possible.] Check this forum frequently for fresh posts.