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Generating leads through Google Ads can be an effective way to expand your customer base. To get started, you’ll need to create a Google Ads account and create your ads.
To do this, you'll need to determine the type of ad you want to create, the target audience you’re looking to reach, and the keywords you want to use.
Once you’ve selected your advertising options, you’ll need to decide how much you’re willing to spend to get your ads seen. This is known as setting your budget and it’s essential to ensure that you’re not overspending.
This can be done by researching the cost per click (CPC) for different keywords and setting a maximum budget for each keyword or phrase.
Next, you’ll need to write up the lead copy for your ads. This is where you’ll get creative and try to draw people in with catchy headlines and persuasive copy that encourages viewers to click through. When writing your lead ad copy, ensure it includes a call to action (CTA) so that viewers know what to do next.
Google Ads Industry Benchmarks - Average Click-Through Rate [CTR]:
Image Source - Image Source - Marketing Industry Newsletter
Once your ad is live, you can track its performance with Google Ads reporting tools. This will help you identify which ads are performing well and which need improvement. You can also use the reporting tools to find new keywords and phrases that may be more effective in getting leads.
By following these steps, you’ll be well on your way to generating leads with Google Ads.
Pro-Tip: It takes practice, testing, and data analysis to generate quality leads from Google Ads, and also become an expert in it.
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