Digital Marketing Forum

How long should SEO be done to get the benefits?

SEO is an ongoing process, and the duration required to see its benefits can vary based on several factors. Here are some general considerations:

1. Timeline:

It typically takes around 4 to 6 months to start seeing results from SEO efforts, for a new website (or blog). However, it's advisable to commit to SEO for at least 15 to 18 months to achieve substantial results.

For sustainable results, SEO should be an ongoing process. In fact, it is one of the top three most effective marketing channels globally and is perceived to be the most cost-effective strategy available for businesses to reap benefits.

2. Competition:

The level of competition in your industry (business niche) and the keywords you are targeting can impact the time it takes to see results.

Yes, highly competitive keywords generally have a longer timeframe to rank prominently. So, starting with low-competitive keywords with quality content can be wise.

3. Website:

The state of your website, structure, ease of navigation, content quality, and technical SEO aspects can also influence the time needed for SEO to yield results.

4. Content and Updates:

Regularly updating and adding high-quality content can accelerate the SEO process. Research is evident on this.

5. Algorithm Changes:

Search engine algorithms evolve, so continuous optimization is necessary to maintain and improve rankings.

Indeed, nowadays, the SEO landscape is becoming more unpredictable due to numerous updates and the advancement of AI Overviews (formerly known as Search Generative Experience), which is leading to a decline in organic traffic. However, there is still optimism for businesses and marketers regarding the future.

Know about SEO:

In summary, while SEO requires time and consistent effort, the long-term benefits in terms of free organic traffic, brand visibility, and quality lead generation make it a crucial investment for any business.

Here's related information that you may also find helpful – Why is Website Performance Important? [Know crucial aspects along with FAQs]

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