Beginner SEO Perspective:
Low-competition keywords are more likely to rank higher in search engines. This is because there are fewer websites or content pages targeting these keywords, which makes it easier for your website to achieve a high rank.
Additionally, low-competition keywords [with higher search volume], can result in increased traffic to your website.
Though high-competition keywords can be difficult to rank for, it’s not impossible. By optimizing your content and tailoring it to specific keywords, you can boost your rankings. Of course, there are a lot of other factors that come into play in such instances.
Established SEO Perspective:
Both high-competition keywords and low-competition keywords provide good and greater opportunities.
Pro-Tip: Regardless of the situation, producing high-quality content that satisfies search intent enhances the chances of generating traffic from search engines as well as from various social channels.
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