Yes, using SEO services or at the very least employing, or hiring an SEO expert is worthwhile for any business that wants to run a business online that includes primarily generating leads, and clients or customers from search engines. This also improves the overall performance of your website and brand recognition in the market.
“People are now migrating from PCs to smartphones and more than 50% of search queries come from mobile devices” - Adobe Accelerator eBook Series
In other words, when someone searches for a keyword related to your business niche, your site may be displayed before the competitor’s site. This can help you grab the attention of potential customers or the target market who would not have found your site otherwise.
Here's related information that you may find helpful - How is Mobile SEO Important for Businesses?
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