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There is no single metric that can be used to gauge the effectiveness of SEO services, as it depends on a number of factors including business-specific SEO campaign objectives or goals.
However, here are the 3 most important metrics that can help determine the success of SEO efforts:
1. One of the most important metrics to track isGoogle's ranking track record. It is important to monitor your SEO campaign's search engine ranking progression and position to ensure that it is achieving the desired result.
2. Another important metric is website traffic, which indicates how well your SEO campaign is communicating with potential customers by driving organic traffic from search engines.
Collecting website traffic data from Google Analytics or any other tools are essential in such instances. This will give you a clearer picture of which pages are performing best and what areas need improvement.
3. Acquiring backlinks or link building. This is also a good and productive way to measure the popularity of your site's content, as well as its overall quality.
Pro-Tip: You can try doing keyword research to see which keywords are driving the highest traffic to your site. This will give you an idea of which keywords need to be prioritized when working with an SEO service.
“Top techniques for link building - Content as a way to build links (68%). The next two most popular techniques were competitor analysis (54%) and guest posting (47%)” - State of Link Building Report by Aira 2022
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