How do you measure the effectiveness of SEO services?
There is no single metric that can be used to gauge the effectiveness of SEO services, as it depends on several factors, including business-specific SEO campaign objectives or goals.
However, here are the 3 most important metrics that can help determine the success of SEO efforts:
1. One of the most important metrics to track is Google's ranking track record. It is important to monitor your SEO campaign's search engine ranking progression and position to ensure that it is achieving the desired result.
2. Another important metric is website traffic, which indicates how well your SEO campaign communicates with potential customers by driving organic traffic from search engines.
Collecting website traffic data from Google Analytics or any other tool is essential in such instances. This will give you a clearer picture of which pages are performing best and what areas need improvement.
3. Acquiring backlinks or link building. This is also a good and productive way to measure the popularity of your site's content and its overall quality.
Pro-Tip: Through the Google Search Console [GSC], you can examine which keywords are driving the most traffic to your site. This will give you an idea of which keywords must be prioritized when working with an SEO service.
“Investing in custom SEO services can lead to sustainable long-term success by increasing traffic and improving organic sales without spending money on advertising campaigns” – Semrush
Here's related information that you may also find helpful – How To Find The Best SEO Agency? [Simplify your efforts]
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