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Absolutely, companies should be required to disclose when they are using AI-generated content. In today's digital age, where technology is constantly advancing, you must be transparent about the use of AI in content creation.
As you are aware, AI can be used in a variety of ways, from chatbots and virtual assistants to social media posts, blog posts, and even news article generation. The opportunities are endless at the moment.
“AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web” – Google Search Central
In fact, here is an extract from Google Search's guidance about AI-generated content under the FAQ section that says:
“Should I add AI or automation disclosures to my content?
AI or automation disclosures are useful for content where someone might think "How was this created?". Consider adding these when it would be reasonably expected” - Google Search Central
So, while AI can certainly be a useful tool for creating content efficiently and effectively, consumers [or end users] must know when they are interacting with a machine instead of a human. You can also educate them about how it can help them while using it in your content creation, if necessary.
“You should focus on creating reliable, helpful, original, “people-first” content — whether AI generates it or not. The only AI content that Google will penalize is spammy content that doesn’t satisfy user intent and E-E-A-T standards” – Travelpayouts
Without disclosure, it can be difficult for consumers to know whether the content they are reading or engaging with is AI-generated or not. In some instances, this can also lead to a lack of trust in companies and their products or services.
Furthermore, disclosure can also help prevent the spread of false information. With the rise of digital influence, it's important to have transparency around what is created by humans versus what is created by machines like AI.
But before the content is used further or published, be sure it has been thoroughly edited, proofread, and fact-checked by subject matter experts. Make sure the AI-generated content is also unique.
"When you use a text-generative AI, you’ll need to read, edit, and tweak the output. They [AI content tools] can help you get started or give you lots of ideas very quickly, but the ultimate creative genius is still you" - Social Media Examiner
Disclosures are not new, for example, in the United States, the Federal Trade Commission [FTC] requires companies to disclose when they are using influencer marketing or endorsements in their promotion and marketing. Similarly, the European Union's General Data Protection Regulation (GDPR) requires transparency and consent when it comes to the use of personal data.
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