What are the main causes of a high bounce rate?
What are the main causes of a high bounce rate?
Main Causes of a High Bounce Rate:
1. Slow Page Load Time: Users may leave if a page takes too long to load. Know how page speed affects SEO?
Do you know this? - “Research conducted by Google shows that bounce rates (the number of users who leave your site without interacting with it) go up by 90% when page load time increases from one second to five” – Semrush
2. Irrelevant Content: Content not meeting user expectations can lead to immediate exits. In other words, the search intent plays a key role in hooking readers to content.
3. Poor Website Design: Unappealing or confusing layouts can discourage engagement. Make sure to focus on a responsive web design. Also, read a post on Does website redesign affect SEO?
4. Lack of Call-to-Action [CTA]: Users might bounce if they're unsure about what to do next. So, where possible, guide them effectively with clear CTAs.
5. Non-Mobile-Friendly Design: The inability to adapt to different devices can result in high bounce rates. As a result, mobile-friendly websites are becoming increasingly important as the number of people using smartphones grows year on year.
6. Autoplaying Media: Intrusive audio or video that starts automatically can drive users away.
7. Pop-ups and Interstitials: Overusing or poorly timed pop-ups can frustrate users. Keep experimenting to ensure an optimum user experience [UX].
8. Unimpressive Content: Low-quality or uninteresting content fails to retain user interest. So, focusing on unique, quality content is what drives search engines to rank.
9. Technical Issues: Broken links, errors, or other technical problems may lead to quick exits.
10. Lack of Relevance: Content not catering to the user's needs or interests can result in bounces.
Average Bounce Rates of Different Websites:
Here's related information that you may also find helpful – Domain Authority vs Domain Rating
P.S:
You are currently on the Digital Marketing Forum page; for more information on various topics that may be helpful, please visit Blog Posts (button below) and [share any content post you love] with your network.
[Want to grow & stay ahead of your competitors? - use these e-newsletters to your advantage!]
[If you have any specific questions, please email me, and I will answer through a post as soon as possible.] Check this forum frequently for fresh posts.