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The August 2022 Helpful Content Update from Google emphasizes writing content for people rather than for search engines. For the next two weeks, a recent update [Dec. 6, 2022] to an earlier version is already in effect.
Its primary goal is to reward content created by people for other people [people-first content approach], satisfying their search intent, not for search engines, and those content created for search engines will eventually fall in ranking.
Of course, the written content can later be optimized for SEO and published.
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