Are high competition keywords good for SEO or low competition keywords?
Are high-competition keywords good for SEO or low-competition keywords?
New websites or blogs often find it easier to achieve search result rankings with low-competition keywords, whereas established websites can effectively use and perform well with both low- and high-competition keywords.
High Competition Keywords:
Targeting high-competition keywords can be beneficial for SEO, as they often indicate a topic or term with significant search volume and relevance.
Ranking for high-competition keywords can provide substantial visibility and traffic if achieved, potentially leading to increased brand exposure and authority.
Low Competition Keywords:
Low-competition keywords are advantageous for SEO as they are typically easier to rank for, especially for newer websites or those with lower domain authority.
Targeting low-competition keywords allows for quicker wins and can help build a foundation of traffic and visibility while gradually targeting more competitive keywords.
Remember - “you're creating content people want to read because you know they want it, not because you want rankings. The idea is to create something that helps users learn after clicking on your website. Beyond driving keywords, you're building something of value” – Eli’s Newsletter
Pro-Tip: Irrespective of the circumstances, prioritizing the creation of high-quality content that meets search intent can increase the likelihood of attracting traffic from both search engines and various social channels.
Here's related information that might also be useful to you – Where are keywords placed to rank higher?
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