Producing high-quality and original content with the intention of assisting readers or audiences rather than search engines is the secret to ranking highly in SEO or to say on Google. This is followed by a continual effort to create such content pieces or posts within your niche.
To improve your chances of ranking, make sure to optimize your finalized content for on-page SEO.
“63% of content marketers use their content strategy to build loyalty with their existing clients” - Content Marketing Institute
Here's related information that might be useful to you – Google’s Various Systems For Search Engine Ranking [18 Major Findings from New Google Guide]
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