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Page experience is becoming one of the most important aspects of SEO. That's because a good page experience can make or break your success in search engine rankings.
“86% of buyers are willing to pay more for a great customer experience” - Adobe Accelerator eBook Series
Google has made it clear that page experience is an integral part of its ranking algorithm. They want to ensure that users have a positive experience when they visit a website and that the content they find is relevant and useful.
Google uses three core metrics to measure page experience: Core Web Vitals, Mobile-Friendly Tests, and Safe Browsing.
Core Web Vitals are measurements of how quickly content loads on a page, how quickly a user can interact with the page, and how stable the page is when loading.
The Mobile-Friendly Test ensures that your website looks good and functions properly on mobile devices.
Finally, the Safe Browsing Test checks your website for malicious content, to protect users from potential harm.
By optimizing your website for these metrics, you can improve your page experience and increase your chances of appearing in search results. This is especially true for mobile users, who make up a large portion of Google's user base.
“Personalization and customer touchpoints are also a focus for marketers. More teams than ever before are tracking web/mobile analytics, content engagement, and customer lifetime value”– Salesforce Research [State of Marketing, 8th Edition, 2022]
To summarize, page experience is becoming increasingly important in SEO, as Google looks to provide users with the best possible experience when they visit a website.
By optimizing your website for Core Web Vitals, Mobile-Friendly Tests, and Safe Browsing, you can improve your page experience and increase your chances of appearing in search results.
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