How do you conduct a social media audit for a potential client if you don't have access to their analytics?
How do you conduct a social media audit for a potential client if you don't have access to their analytics?
When conducting a social media audit without access to a client's analytics, you can follow these steps:
1. Review Their Social Media Profiles: Analyze their social media profiles to assess the frequency and types of posts, engagement levels, and consistency of their brand messaging.
2. Competitor Analysis: Compare their social media presence with that of their competitors (at least 2 others) to identify strengths, weaknesses, and opportunities for improvement.
3. Audience Analysis: Use available demographic data or insights from their followers to understand their audience and the type of content that resonates with them.
4. Content Evaluation: Evaluate their content's quality, relevance, and effectiveness based on the engagement it generates with their business goals (ultimately sales).
5. Sentiment Analysis: Assess the overall sentiment and tone of the comments and interactions on their social media posts to gauge audience perception. Focus on positive and negative ones.
6. Industry Benchmarks: Compare their performance against industry benchmarks to determine how well they perform relative to their peers.
Do you know? - “Through a global lens of media post interactions across each major platform, visual post types significantly outperform their peers in organic social media” – Emplifi’s 2024 Social Media Benchmarks Report
By conducting a thorough analysis using these methods, you can gain some valuable insights to inform your recommendations and strategy for the potential client.
Here's related information that you may also find helpful – Social Media Marketing Statistics
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