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Affiliate Marketing Statistics - [Updated]

Updated: Jun 17


[facts about affiliate marketing] - affiliate marketing statistics
Photo by Greta Hoffman [Pexels]

Affiliate Marketing Statistics:

As the digital business landscape continues to evolve, the role of affiliate marketing in driving sales and revenue for businesses has become increasingly significant.


For affiliates, it has created a very good opportunity to make income online.


Get exposed to various affiliate marketing statistics, facts, and trends that influenced the affiliate marketing industry, which provides valuable insights for both businesses and affiliates aiming to harness its power for results.


Affiliate Marketing Statistics:

1. The domestic affiliate market size in Japan was estimated at close to 310 billion Japanese yen in fiscal year 2019. The market was expected to increase to more than 495 billion yen by 2024. Among other aspects, the source mentioned the increasing use of subscription business models and an expansion of businesses adopting e-commerce as factors driving future growth (Statista).


2. “The affiliate marketing industry is huge. It’s currently worth $20 billion and is expected to almost double by 2031” Semrush


3. “Affiliate marketing isn't just a lucrative venture; it's a competitive battleground. With a global value of $17 billion, it's clear why everyone wants a slice of this pie” – DailyZoo Newsletter


4. In 2020, 627 million British pounds were invested in affiliate marketing in the United Kingdom, up from 569 million a year earlier. Smartphone spending accounted for approximately 40 percent of the total (Statista).


5. “The report showcases how affiliate marketing continues to be a driving force in the digital landscape, with a whopping 81% of brands leveraging this channel. This goes to show that it's a proven and trusted method to boost your brand's presence and revenue” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]


6. “When we think affiliate marketing, our minds often jump to flashy links and catchy slogans. But pause for a moment. The real hero here is product research. It's not just an optional step; it's the heartbeat of your campaign's success” – DailyZoo Newsletter


Here's related information that you may find helpful – What is Personal Branding in Affiliate Marketing? [Know its real importance to succeed].


7. “The data shows that 84% of affiliates and 81% of brands value transparency, fostering trustworthy relationships. Being open and honest with your audience not only strengthens your brand's image but also leads to long-term customer loyalty” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]


8. “Like any other job, affiliate marketing requires competence and legwork. But it can provide a decent income and the opportunity to grow professionally” Semrush


9. More than 80% of brands have affiliate programs America is the biggest player in the affiliate industry with a 39% share (@AimAffiliate/Twitter).


10. “If you're on the hunt for a career that's not only lucrative but also gives you the freedom to be your own boss, then look no further, what are you waiting for? Affiliate marketing is the golden ticket you've been searching for” – DailyZoo Newsletter


11. “If you've ever wondered about your career options in the digital age, let me tell you, worry no more, with affiliate marketing, you're in for a treat” – DailyZoo Newsletter


Do's and Don'ts of Affiliate Marketing:

Do's and Don'ts of Affiliate Marketing
Image Content Source - Generated through ChatGPT

12. “Affiliate marketing, like any business, requires a degree of initial investment to get the ball rolling” – DailyZoo Newsletter


13. 40% of online marketers consider affiliate marketing a crucial skill (@nisalink/Twitter).


14. 16% of online orders are from affiliate marketing (@benefit_sg/Twitter).


15. 81% of online brands use affiliate marketing (@kevinsvips/Twitter).


Here's related information that you may find helpful – How to use Systeme.io for Affiliate Marketing?


16. Affiliate marketing facts and stats reveal that nearly half of online marketers believe that affiliate marketing skills are a must-have for anyone hoping to build any sort of online career today (@AcadotMedia/Twitter).


17. Stats show that About 2 out of 5 eCommerce sales in the world happen because of affiliate marketers (@iamvictor_uk/Twitter).


18. Since 2015, revenue from Affiliate marketing program grow by 10% annually. 80% of brands and 84% of publishers Use Affiliate marketing (@Olanrewaju_H/Twitter).


19. Approximately 15% of digital media industry revenue comes from Affiliate Marketing. Affiliate Marketing generates 16% of all e-commerce sales in the US and Canada (@ceo_crispino/Twitter).


20. “affiliate marketing is a low-cost way to start your own business and become your own boss” Search Engine Journal


21. Affiliate Marketing is expected to reach $17 billion by 2026 (@hafizaderemi/Twitter).


22. “The report reveals that 87% of affiliates use videos to promote products. Incorporating compelling video content into your marketing mix can captivate audiences and drive higher conversion rates” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]


23. Affiliate marketing is a $12 billion industry globally, with $6.8 billion of that figure coming from the United States alone. And for marketers, affiliate marketing also recently ranked as a top in-demand skill. That’s because of its high earnings potential for advertisers and affiliates alike. (impact blog/Ryan Council, Product Marketing Manager - July 7, 2021)


Here's related information that you may also find helpful – Why is Affiliate Marketing So Hard?


24. According to a survey by Forrester, more than 80% of brands and 84% of publishers use affiliate marketing. In fact, one study found that 92% of people trust recommendations from other people, especially friends and family. Affiliate marketing leverages this trust (sendgrid blog/Nathalia Velez Ryan- March 17, 2022).


25. “Affiliate marketing has been and will continue to help businesses expand their reach and connect better with their audiences through trusted sources” HubSpot


Reasons Why Affiliate Marketing is Good for Affiliates:

Reasons Why Affiliate Marketing is Good for Affiliates
Image Content Source - Generated through ChatGPT

26. According to Shopify, affiliate marketing is a profitable business strategy for skilled individuals to make money (Business Insider Africa/OLAYINKA SODIQ/ April 24, 2022).


27. “Nearly all online consumers surveyed (96%) have heard of affiliate marketing sites, such as savings destinations sites, content publications and social media influencers” Partnerize Report


28. “In the UK, affiliate marketing boasts an impressive ROI ratio of 1:16 and in the US, affiliate marketing stands shoulder to shoulder with email in driving e-commerce orders, as per Business Insider” – DailyZoo Newsletter


29. Global interest in affiliate marketing rose over 300% between 2017 and 2021 (AdEspresso blog post/April 27, 2022).


30. “Mastering the art of affiliate marketing requires a delicate balance of strategy, communication, and adaptability” DailyZoo Newsletter


31. Affiliate Marketing Market Set to Grow Strongly by 2028 (Voice of the South Newspaper 13 June 2022)


32. “Affiliate Marketing Tracking Software Market is growing at a High CAGR during the forecast period 2022-2029. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market” (DesignerWomen, June 23, 2022)


33. Affiliate Marketing Platform Market Expected to Witness the Highest Growth 2027 I ShareASale, Awin, Amazon Associates, Commission Junction, Rakuten Marketing, Avantage Affiliate Network (High Timber Times, June 24, 2022 by anita_adroit)


Here's related information that you may find helpful – Is Affiliate Marketing Saturated?


34. “Affiliate marketing as an industry is now worth $12 Billion a year and is expected to grow by 10% in the next few years, contributing to about 15% of the total revenue made through ALL digital marketing” – JVZOO [Global Affiliate Network Platform]


35. “Did you know that the entire affiliate marketing industry is worth $17 Billion, and 16% of all sales in the USA come from affiliate marketing?” Samcart Affiliate Newsletter


36. “With experts forecasting the affiliate marketing industry to be worth $17 Billion in 2023, now is the time to seize your slice of this lucrative pie” – DailyZoo Newsletter


37. “With 93% of affiliates using social media, it's evident that the platform remains a goldmine for affiliate marketing success. Engaging your target audience through strategic social media campaigns can yield remarkable results” – DailyZoo Newsletter [findings from Influencer Marketing Hub's Affiliate Marketing Report]


38. “The affiliate marketing industry is on a trajectory to surpass $40 billion by 2030. To secure your slice of this lucrative pie, cultivate interpersonal skills, become a content connoisseur, harness technical prowess, and stoke the fires of self-motivation” – DailyZoo Newsletter


39. “Affiliate marketing, when done right, can deliver an average return on ad spend (ROAS) of 12:1” – DailyZoo Newsletter


Do's and Don'ts of sharing Affiliate Links

40. “As the affiliate marketing domain evolves, the opportunity to carve your niche and thrive is huge. Get this, over 30% of digital publishers leverage affiliate marketing as a top revenue stream” – DailyZoo Newsletter


41. “According to a study by Rakuten Marketing, affiliate marketing generated a 16% higher conversion rate than other advertising methods” – DailyZoo Newsletter


42. “With global spending projected to soar past $39 billion by 2031, it's time to jump on the affiliate bandwagon before it leaves you in the dust” – DailyZoo Newsletter


43. “Affiliate marketing, when done right, can deliver an average return on ad spend (ROAS) of 12:1” – DailyZoo Newsletter


I'll be updating this blog post often, so check back for more such affiliate marketing facts and figures in the future. Please save or bookmark this page.


In conclusion, affiliate marketing has proven to be a resilient and adaptable industry, constantly evolving to meet the changing demands of consumers and businesses alike.


Despite some challenges and obstacles, it remains a valuable and lucrative tool for marketers and content creators.


While it is difficult to predict the future with certainty, it is safe to say that affiliate marketing is here to stay and will continue to play a significant role in the digital marketing landscape.


- There are over 11+ different types of side hustles!


Here's related information that you may also find helpful – Do Affiliate Links count as Backlinks?


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow [sharing is caring].

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