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Why Affiliate Marketing is Booming in 21st Century?

Why affiliate marketing is booming in 21st century - [why is affiliate marketing so popular]
Photo by Edmond Dantès [Pexels]

Why Affiliate Marketing is Booming in 21st Century?:

Affiliate marketing has been around for a long time, but it has seen a huge boom in the 21st century.

There are several reasons for this trend, among which below are the ones that are believed to be very crucial that have created a booming atmosphere.

Let’s dive in to learn more about each of these. [By the way, want to know about 'Can affiliate marketing make you rich?'].

Do you know? - “48% of affiliate marketers with an established audience earn $20K per year” - SiteProNews

Affiliate Marketing Boom in the 21st Century:

1. Rise of E-Commerce:

First of all, the rise of e-commerce has played a major role in the growth of affiliate marketing.

More and more people are shopping online, and as a result, there are more opportunities for affiliates to earn commissions by promoting products and services on their websites or social media platforms.

“Affiliate marketing as an industry is now worth $12 Billion a year and is expected to grow by 10% in the next few years, contributing to about 15% of the total revenue made through ALL digital marketing” JVZOO [Global Affiliate Network Platform]
"Affiliate marketing has made businesses millions and ordinary people millionaires" - Robert Foster Bennett
Image Source - The DailyZoo Newsletter

2. Impact of COVID-19 Pandemic:

Another reason for the boom in affiliate marketing is the increasing number of businesses that are moving online.

With the COVID-19 pandemic forcing many businesses to close their physical locations, companies are turning to e-commerce to reach customers.

This means that there are more businesses looking for affiliates to help them promote their products and services online.

In fact, as of now, there are more than 10,000 affiliate programs in various business niches available worldwide.

Any interested affiliate can join one of these programs as an affiliate and begin promoting and advertising it.

3. Rise of Social Media Platforms:

The rise of social media has made it easier for affiliates to connect with their target audience. [If interested, learn more about the effectiveness of social media advertising].

Do you know? - “As per the Digital 2023 Global Overview Report by Meltwater and We Are Social’s study and research, 4.76 billion people across the world use social media regularly, with an average daily usage time of 2 hours and 31 minutes

Time spent using social media apps by internet users:

Social media platforms like Instagram, Facebook, YouTube, Pinterest, and TikTok provide a platform for affiliates to create engaging content that promotes products and services.

This type of content is often more effective than traditional advertising because it feels more authentic and less intrusive.

But one thing to keep in mind is that, in general, no social media platforms permit direct placement of affiliate links on their platforms, as this is thought to be a bad affiliate marketing practice.

Instead, they [affiliates] must use a website, blog, or landing page to guide traffic [audience or visitors]. The platforms' goal is to be secure and free of spam.

In other words, these channels are open to everyone [free to use] and available on mobile devices, especially smartphones, thus making it easy to work.

“If you create content on your website you can monetize it through advertisements and affiliate links. Because you decide how long this content lives on your website you have the opportunity to earn revenue from it indefinitely” Google for Creators

4. Technology Development:

Advances in technology have made it easier for affiliates to track their performance and optimize their campaigns.

With tools like Google Analytics, Google Search Console, and other affiliates program-specific affiliate tracking software, affiliates can measure their success and make adjustments to improve their results.

This makes it easier for affiliates to earn more money and for businesses to see a return on investment [ROI] from their affiliate programs.

“Affiliate Marketing Tracking Software Market is growing at a High CAGR during the forecast period 2022-2029. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market” - DesignerWomen, June 23, 2022

In terms of content production and greater productivity, the development of generative AI tools has further made affiliate marketing work easier than ever.[Know how to use AI content writers without getting penalized by Google]

AI is a powerful ally in affiliate marketing.
Image Source - The DailyZoo Newsletter

5. Global Economy:

As the global economy became increasingly interconnected due to internet connectivity, affiliate marketing provided a scalable and efficient model for businesses to tap into new markets and target diverse audiences.

[If interested, know about 'Is affiliate marketing ethical?']

“As per the Digital 2023 Global Overview Report by Meltwater, internet users [5.16 billion] from across the world spend time using the internet with an average daily time of 6 hours and 37 minutes”

Furthermore, this type of marketing is cost-effective, allowing companies or businesses or brands to leverage the power of online influencers, bloggers, and content creators across borders and thereby creating a win-win situation for them and affiliates.

“The creator economy could approach half-a-trillion dollars by 2027” Goldman Sachs

In other words, the global economy has formed a fertile ground for affiliate marketing to thrive, offering mutually beneficial opportunities. [By the way, get rid of your concerns about the legality of affiliate marketing].

So, as technology continues to evolve and the global economy continues to grow, it's likely that we will see even more growth in this industry in the years to come.

Interesting fact - “The most popular monetization method for bloggers is Google AdSense, followed by affiliate marketing” Ahrefs

6. Zero or Less Investment to Start:

There is no initial investment required for affiliates. As one advance in earning, there will be a need to make some purchases to earn more [commissions]. [If interested, access the salary potential of affiliate marketing].

This could involve the purchase of a website domain as well as the tools and software required for affiliate marketing to function properly.

In fact, most affiliate programs—more than 90% of them—allow interested affiliates to sign up for no cost.

Additionally, there is no requirement for a physical location and no inventory to be purchased.

Delivery of affiliate products, customer service, refund issues, invoicing issues, and a host of other concerns are dealt with by the merchant, vendor, or company only. No headache, right?

The affiliate's responsibility is to drive traffic to maximize outcomes. In other words, there are extremely few obstacles to getting in and working in this industry.

Are you aware of this? - "97% of affiliates fail" - ClickBank

7. Work From Home Opportunity:

Last but not least, affiliates can work from home or from anywhere in the world as long as they have a laptop and a reliable internet connection.

They have complete operational control from their workstation. As a result, affiliate marketing emerged as a highly lucrative business niche. [Know the various benefits of online business].

“Affiliate Marketing is expected to reach $17 billion by 2026 (@hafizaderemi/Twitter)”

In conclusion, there are numerous factors that have contributed to the boom in affiliate marketing in the 21st century, among which the aforementioned aspects played a significant part.

So, if you're looking to [get into affiliate marketing], now is a great time to start. However, you must also keep in mind that it is [not] a get-rich-quick scheme.

Here's related information that you may also find helpful – Do Affiliate Marketing Really Work?

P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today

P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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