Do affiliate links count as backlinks?
Updated: Mar 25
Do affiliate links count as backlinks?:
Yes, affiliate links can count as backlinks as they are links to a website from another website. However, they are typically not considered as valuable] as other types of backlinks, such as those from high-authority websites or those that are obtained through link-building efforts, or those generated organically.
“According to internal analysis, we estimate that an effective link building campaign can represent up to 40% of the positive result of an SEO cycle” – CONVERSION Email.
Role of affiliate links as backlinks:
The importance of affiliate links as backlinks to SEO results is negligible or say nil, because affiliate links are often considered to be less relevant to the content of the linking website, and are often viewed as a form of advertising rather than a form of endorsement.
Additionally, many search engines don’t give much weightage to affiliate links in their ranking algorithms in the framework of its perspective application, in other words, they are typically placed on a website for the purpose of promoting a product or service.
Furthermore, many affiliate links are accompanied by a disclaimer or other indication that the link is an affiliate link, which can further decrease the value of the link in the eyes of search engines.
So, while affiliate links still can be useful for driving traffic to a website, they should not be relied upon as a primary source of backlinks for improving search engine rankings.
Off-Page SEO Techniques [Backlink building or Link building]:
Pro-Tip: It is important to understand that SEO is a long-term game and requires ongoing effort to stay ahead of the competition by following the best practices.
Overall, affiliate links are a form of backlinks, but they have no effect on the results of your website’s SEO in any way.
Here's related information that you may find helpful - 29 Key Findings Data from the State of Link Building 2022 Report that might help to strengthen your SEO skills and marketing decisions.
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